| MAGAZINE | |||||
|---|---|---|---|---|---|
|
| MARKETPLACE | ||||
|---|---|---|---|---|
|
 |
| COMMUNITY | ||||
|---|---|---|---|---|
|
| RESOURCES | |||||
|---|---|---|---|---|---|
|
 |
 |
Airline Insider-March/April 07 |
| Written by Brian Dunn | |
 Air Canada has been voted “Best Airline in North America” and “Best
Airline in Canada,” by readers of Global Traveler, an American-based
travel magazine. The annual survey was done between last February and
August and drew over 13,000 responses. According to the magazine, Air
Canada has been working extremely hard over the past few years to
“tweak” and “overhaul” its services and the hard work has paid off.It cited recent innovations such as “a la carte” pricing for different levels of service and for adding new domestic and international routes and new Embraer aircraft while refurbishing its existing fleet. The airline also got kudos for adding in-seat power sources and on-demand audio and video programming in all classes of service. And there’s more. It also won Global Traveler’s “Wine on the Wing” competition for best on-board wine from 150 wines submitted by 31 airlines. Air Canada is also offering prepaid multi-flight passes that give price breaks to frequent flyers traveling between Edmonton, Calgary, Victoria, Vancouver and Abbotsford, B.C. The Western Commuter Pass is good for up to 10 or 20 flights. WestJet already has competitive fares and has no plans to offer a rival pass, saying passengers should “do the math” before deciding whether to book Air Canada. As for “Best Airport in North America,” Toronto Pearson placed third behind Chicago O’Hare and secondplace finisher Denver International, while Vancouver ended up ninth. WESTJET ADDS SEASONAL FLIGHTS WestJet said a new route will be launched May 14 between Calgary and the Kitchener- Waterloo airport with a daily 136-seat Boeing 737 service. This is the first major Canadian carrier to offer service on a domestic route from Kitchener. The only other scheduled carrier serving the airport is Northwest Airlink to and from Detroit. Initially, the Calgary- Kitchener flights will be seasonal, but could be extended if successful. A new Toronto-Saint John service will also begin May 14 six times a week and a Toronto-Deer Lake route, also six times per week. Other changes on the summer schedule will see seasonal nonstop service being offered from Vancouver to Ottawa daily, Montreal-Charlottetown daily and effective April 29, an Edmonton-Montreal daily service. Calgary-St. John’s will commence June 27 daily. Other enhancements for the summer schedule include Calgary-London, ON, to twice daily, Edmonton- Toronto to five times daily, Edmonton-Abbotsford to three times daily, Vancouver- Toronto to six times daily, Toronto-Halifax to five times daily, Toronto-St. John’s to twice daily, Edmonton- Comox once daily, Vancouver- Las Vegas once daily, and Calgary-Comox goes to three times daily effective August 4. ZOOM TRANSATLANTIC UPDATE Ottawa-based Zoom Airlines is bidding to compete on the London-New York transatlantic market with plans to open a new route between the two cities in June this year. Zoom currently operates between eight Canadian cities and five destinations in the UK as well as Paris. But it is seeking regulatory approval to operate between London/Gatwick and New York/JFK. It is planning to operate a daily scheduled service using Boeing 767- 300ER aircraft. If it gains regulatory approval, Zoom will begin flying the London-New York route on June 7. In a submission to the US Department of Transportation, the carrier states that it is in the process of obtaining similar approval for the operation from UK authorities, adding that it expects to receive the required designation shortly. AIR TRANSAT Air Transat is scheduled to acquire another A310-300 aircraft in March, bringing the fleet total to 12 of the type. The aircraft is currently owned by GOAL Leasing and it was most recently leased to Air Madrid which has ceased operations. The aircraft was originally planned to be delivered in June, but due to Air Madrid’s collapse this has been moved forward to a March delivery for service in April. AIR CANADA JAZZ Air Canada plans to add nonstop year-round service between Halifax and New York/La Guardia beginning April 1, operated by its Jazz feeder airline using 50-seat CRJ aircraft. On May 4, a new nonstop year-round service between Toronto and Deer Lake, NL, will begin, using Airbus A319 aircraft. A third route will be a summer-only A319 nonstop service between Halifax and Edmonton, operating June 15-Sep. 16. WESTJET FOREIGN PARTNERSHIPS Although it’s not part of a major global alliance, WestJet has formed partnerships with four foreign carriers to enable its passengers to make easier connections. Its website now offers a link to the Dohop travel search engine which includes a Canadian page. The four partners are British Airways, Aer Lingus, Icelandair and Etihad Airways. The new web feature will speed up research time for travellers looking for the best connecting flights, although passengers will still have to book tickets with the other carriers for their overseas part of their trip. WestJet is also upgrading its reservations system to make it possible for American travellers to book WestJet flights on US travel websites such as Expedia.com. WestJet is already listed on Travelocity.com. PROFIT FOR THE GLOBAL AIRLINE INDUSTRY Despite declining traffic, the global airline industry collectively expects to earn about US$2.5 billion this year, the sector’s first profit in over six years. The forecast is a stark reversal from the International Air Transportation Association’s prediction last July that the industry would rack up losses of US$3 billion. Last year, the industry lost a total of US$500 million. IATA said slower traffic growth and a weaker global economy will affect airline ticket sales this year, resulting in revenue growth to slow to 4.5% in 2007 from 8% last year. Average passenger load factors last year rose to a record high of 76%, up from 75.1% in 2005. “Load factors…were the good news story for 2006,” said Giovanni Bisignani, IATA’s director general, who noted North America led all other regions with an 80.2% load factor, up from 79.5% in 2005. He said the focus this year is efficiency and while lower oil prices of around $60 a barrel are a “welcome relief,” they’re still double the price in 2002. “Bottom-line improvement depends on achieving further efficiencies across the board. Airlines have reduced nonfuel unit costs by an average of 3.5% per year over the last five years. It is time for our industry partners across the value chain, including airports and air navigation service providers, to deliver similar results.” |
