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Helicopters Magazine Careers in Aviation
Rob Seaman Made to Measure
Written by Rob Seaman   
Investing in an airplane is less like buying a car and more like tailoring a suit. It has to fit.
225-measureTHE DAY HAS COME when you finally decide you have had enough of flying on other people’s aircraft and it’s time to get one of your own. But what aircraft is right for you and your unique travel habits? You can’t just stroll through a dealership as if you were buying a car. This is more like buying a welltailored suit. A good tailoring and fit will result in something you are comfortable with and will use for a long time.

When purchasing an aircraft, however, you need to do more upfront work before finalizing your purchase. Part of the challenge is knowing who to call first and what questions to ask, as well as what to expect. Fortunately, most aircraft sales agents are able to work through this search with you and do all the right ‘measurements’ of your use expectations and travel needs. And like a ‘fitting’ before the final stitch work is done, they will also arrange demo flights so you can test the fit and function. Said Christophe Chicandard, Bombardier Aerospace’s sales director for Canada: “We first assist our customers in defining and articulating their transportation needs. The right aircraft is defined as the result of a good old-fashioned analysis of the buyer's needs which focuses on a combination of criteria including such items as places where the aircraft will fly from/to, range, payload, comfort level and budget.”

In building a ‘user profile’, you also need to consider operational management – will you be using this aircraft exclusively for your own purposes or will you be able to offer it for charter when not being used by your own group?

Ray Kuliavas, vice-president of Innotech Aircraft Sales, dealer for Cessna Citation in Canada, said that from his experience, “the most comprehensive cost benefit analyses are conducted by first-time buyers. Typically, the initial analysis consists of a peripheral comparison of historical airline travel costs versus the operating costs of a company owned aircraft. The end result is often disappointing with the company perceiving that a corporate aircraft may be too expensive. It is at this stage where we find ourselves to be challenged with educating the prospect on the economic benefits of using the aircraft as a business tool. More often than not, we are able to demonstrate to our prospects that the corporate aircraft is not only economically viable, but as a tool, may even increase business.”