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Panasonic Avionics, Flight Level Media sign five-year deal

Sept. 18, 2014, Toronto - Flight Level Media Ltd. (FLM) and Panasonic Avionics Corporation have signed a five-year Software Applications License Agreement that supports the integration of FLM’s passenger applications for Panasonic’s in seat and wireless platforms.


September 18, 2014
By Stacy Bradshaw


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One of these applications, Postcards From the Plane, is about to launch on a major European carrier as an enhancement to the airline's onboard Wi-Fi portal powered by Panasonic’s eXConnect system. The application invites passengers to compose personalized postcards and to send them either digitally by email or via social media; or as actual print cards delivered by post to the passenger's recipient in about seven days. With rich destination imagery sent down to the ground and wrapped in the airline's colours, the app acts as both a strong brand vehicle for the airline and also a revenue generator through print card and advertising sales.
 
"Postcards From the Plane is a great example of the next generation of inflight applications that take advantage of connectivity to provide an enhanced passenger experience and new revenue streams" added Scott Scheer, Director, eXTV and Ancillary Services for Panasonic Avionics.
 
Peter Ronn, Flight Level Media's President, said: "We are thrilled to have Panasonic's support to bring our passenger applications to the inflight market."
 
All of FLM's passenger applications have an e-Commerce component, use flight-data to present an experience specific to the passenger's actual flight and provide the airline and their partners unique ways to benefit and connect with passengers both during and after the flight.