Wings Magazine

Aimia grows stake in loyalty program for Aeromexico

Oct. 30, 2012, Montreal - Aimia Inc., the Montreal company formerly known as Aeroplan, has an agreement in principle to increase its stake in the loyalty program of Mexico's  biggest airline.

October 30, 2012  By The Canadian Press

Under its deal with Grupo Aeromexico, Aimia will pay US$88 million to raise its share of Club Premier Loyalty & Marketing to 49 per cent from 29 per cent.

Aeromexico will continue to own 51 per cent of Premier Loyalty & Marketing, which operates Club Premier.

"The success of this partnership confirms our strategic vision in entering this important market and choosing the right partner in
Grupo Aeromexico, the undisputed leading Mexican carrier,'' Aimia chief executive Rupert  Duchesne said Monday in a news release.

Aeromexico's CEO, Andres Conesa, said the transaction reflects Aimia's confidence in the Mexican airline and in the favourable
outlook for the Mexican economy.


"By partnering with clear industry leaders, we have been able to create and unlock significant value for our shareholders,'' Conesa

The Mexican group offers 550 daily flights throughout the Americas as well as to Europe and Asia.

Aimia owns and operates loyalty rewards program Aeroplan and Nectar, the United Kingdom's largest coalition loyalty program.

In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as Cardlytics, a U.S.-based private company operating in merchant-funded, transaction-driven marketing for electronic banking.


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