Air Canada, Amadeus working to improve the customer experience
Forward-thinking airlines understand that the critical combination of next-generation airline IT systems, along with the best global distribution capabilities and air travel content, are necessary to serve their customers and operate their business successfully.
October 5, 2017 By Air Canada
Under a new agreement announced Wednesday between Amadeus and Air Canada, Canada’s largest airline is poised to harness the best of both in support of its business strategy to enhance customer experience, improve profitability and operational performance in support of its growing international network. Air Canada has signed for the full Amadeus Altéa Suite passenger service system (PSS) including reservations, inventory, and departure control solutions. The Amadeus Altéa Suite, once fully implemented, will enable Air Canada to enhance customer experience by delivering more consistent and personalized customer service based on individual customer preferences and attributes, pursue additional revenue generating opportunities, and improve operational efficiency. To support Air Canada’s international network, the Altéa Suite will help Air Canada achieve closer integration with its codeshare partners and within the Star Alliance – more than two thirds of which are also Altéa carriers.
In addition to these solutions, the carrier will implement a range of other Amadeus IT solutions such as Anytime Merchandising, Customer Experience Management, Payments, Revenue Integrity, Group Management and Passenger Recovery. With the implementation of Amadeus Anytime Merchandising, Air Canada will be able to propose personalized offers according to individual preferences. The combination of the Altéa Suite and Amadeus Anytime Merchandising will, in particular, ensure that Air Canada is well equipped to address evolving industry initiatives such as IATA’s New Distribution Capability (NDC).
At the same time, the renewed multi-year distribution agreement, signed in parallel to the Altéa Suite agreement, supports Air Canada’s focus on delivering a consistent brand and customer experience across channels, a key aspect of its international growth. Amadeus users worldwide will be able to access Air Canada’s industry-leading customizable fare products and availability via the Amadeus global distribution system, as well as the carrier’s ancillary offerings.
Today, Amadeus travel agencies can seamlessly book Air Canada’s full range of branded fares and select ancillary services, such as Preferred and Advance seat options. Future end-to-end connectivity will also enable integration of the airline’s Corporate Rewards, Flight Pass and dynamic pricing offers.
“This new agreement with Amadeus marks the evolution of what has been a long, successful and strategic partnership. We see the benefits of having a fully integrated IT and distribution strategy which brings the strongest distribution capabilities as well as next-generation airline IT services to our customers worldwide,” said Lucie Guillemette, executive vice president and chief commercial officer, Air Canada. “This agreement supports Air Canada’s business strategy for delivering a more personalized travel experience to improve customer service across all touchpoints to support and improve the profitability of our international expansion and improving how we sell, distribute and deliver our products and services. It will enable us to better integrate our systems with our codeshare and Star Alliance partners.”
“With Amadeus as its partner, Air Canada will ultimately have in place a modern, flexible community-based IT platform, other business-critical technology solutions, and unsurpassed distribution of its fares and content around the world,” said Julia Sattel, Senior Vice President, Airlines, Amadeus. “The benefits of using the Altéa platform extend well beyond just the airline’s operations. Amadeus-connected travel agents have the unique advantage of instant visibility to any changes affecting an Altéa airline booking, meaning they can better service their customers. Importantly, for Amadeus, this agreement also marks an important milestone for us in terms of our continued growth and expansion in North America in particular, a region which continues to be strategically crucial for the whole company.”
Air Canada is targeting full Altéa Suite implementation in 2019. The renewed distribution agreement between Amadeus and Air Canada is effective immediately.