Wings Magazine

Air Canada announces executive realignment

morinAug. 11, 2008, Montreal - Air Canada today announced the appointment of Claude Morin as Vice President, Global Sales.

August 11, 2008  By Carey Fredericks

 Claude Morin

Aug. 11, 2008, Montreal – Air Canada today announced the
appointment of Claude Morin as Vice President, Global Sales. Morin, who is
currently President and Chief Executive Officer of Air Canada Cargo, succeeds
Marc Rosenberg, Vice President, Sales and Product Distribution, who will be
retiring from Air Canada this fall after a career spanning five decades with
the airline.

Morin will report directly to Ben Smith, Executive Vice
President and Chief Commercial Officer, and in this newly defined position
will be responsible for all aspects of sales and product distribution for the airline on a global basis. He will be based in Montreal.

"Claude has made a strong contribution to the airline as head of Air Canada Cargo and I am very pleased that he has accepted the challenge of
leading the global sales team at Air Canada," said Montie Brewer, President
and Chief Executive Officer. "His proven leadership skills coupled with his
commitment to customer relationship management makes him the right candidate
for this key position as the airline continues to innovate the way it sells
and distributes its product.
"That Air Canada is recognized as the industry leader in sales and the
use of new technologies is a tribute to Marc Rosenberg," said Brewer.
"Marc has held more than a dozen increasingly responsible positions with Air
Canada following his first summer job with the airline in 1967 and then
joining the company in 1972. Since becoming Vice President, Sales and Product
Distribution in 1996, Marc has driven an overhaul of our sales and
distribution systems, modernizing them to make them more efficient and
effective while building our relationship with the travel agent community,
which voted Air Canada its favorite airline in the influential 2007 Agents'
Choice Award for Canadian travel agents. We will miss Marc's dynamic
leadership but he leaves behind a tremendous legacy for the company to build

Claude Morin was appointed President and Chief Executive, Air Canada
Cargo in December 2004. From March 2000 until December 2004, he was Vice
President Cargo, Air Canada, responsible for all aspects of the airline's
cargo activities. Since joining Air Canada in 1985, Mr. Morin has held a
number of senior management positions including General Manager, France,
responsible for passenger sales and operations functions from 1992 – 1994. In
September 1994, he returned to Canada and was appointed Senior Director,
Passenger Sales, responsible for all sales generated through the agency
distribution network in North America.


     Lise-Marie Turpin, currently Senior Director, Cargo Services,
Americas/South Pacific, is appointed General Manager, Air Canada Cargo with
responsibility for all aspects of the airline's cargo activities, reporting
directly to Ben Smith.

     These changes are both effective September 1, 2008.


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