Wings Magazine

Bombardier boosts sales presence in Middle East, Africa

Nov. 14, 2011, Dubai, U.A.E. - Bombardier Aerospace announced Sunday the establishment of a Bombardier Commercial Aircraft regional sales and marketing office in Dubai to serve the Middle East and Africa. The facility is located in the Dubai Free Zone near Dubai International Airport.

November 14, 2011  By Carey Fredericks

"This new sales and marketing office will further extend our global presence and provide closer proximity to current customers and prospects in the Middle East and Africa," said Raphael Haddad, Senior Director, Sales, Middle East and North Africa, Bombardier Commercial Aircraft. "We will be able to provide an almost instant response to any requests for information on our Q-Series, CRJ and CSeries aircraft families."

"Aviation is a major industry in the region and although the spotlight to date has been on the long-range and widebody fleets, there remains a tremendous potential for growth in intra-regional and domestic services throughout Africa and the Middle East," said Philippe Poutissou, Vice President, Marketing, Bombardier Commercial Aircraft.

"Our Q-Series and CRJ aircraft fleets in the region already serve a wide range of air transport needs including resource industry charters, short- and medium-haul hub feed and point-to-point airline service," added Mr. Poutissou. "Including aircraft on firm order, the fleet in the region includes more than 180 Dash-8/Q-Series and CRJ aircraft. As the airlines in the region continue to grow, we anticipate that they will also seek efficient single-aisle, mainline aircraft such as Bombardier's CSeries family of airliners to expand their networks."

The Middle East continues to offer the potential to play a key role in the transformation of the aviation industry. Bombardier's 2011-2030 market forecast predicts that while starting from a small base, the Middle East and Africa will capture seven per cent, or 980 of the 13,100 worldwide deliveries expected in the 20- to 149-seat market segment.


Each of Bombardier Commercial Aircraft's distinct families is optimized for its respective markets. The 68- to 80-seat Q400 NextGen aircraft is the optimized turboprop solution for short- and medium-range markets. The 70- to 100-seat CRJ NextGen aircraft are the optimized regional jetliner solution. And the all-new, game-changing CSeries aircraft are the optimized single-aisle, mainline solution for the 100- to 149-seat market.


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