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Bombardier snubbed as United opts for Boeing

Bombardier Inc. will have to regroup quickly and find the resources to push even harder on future sales campaigns after losing a key North American order for 40 narrowbody planes to Boeing Co.


January 21, 2016
By The Globe and Mail

United Continental Holdings Inc. said Thursday it struck a deal to buy 40 new Boeing 737-700 aircraft in what was believed to be a highly-competitive clash between rival plane makers marked by deep discounting. The jets will replace a portion of the capacity currently operated by United’s regional partners as UAL said it expects to cut by more than half the number of 50-seat planes in its fleet by 2019.

This “represents another missed opportunity for Bombardier to land a marquee C Series customer,” Desjardins analyst Benoit Poirier said in a note Thursday. “[We] believe there is a real risk that the C Series could be cancelled if no orders materialize in the next six months.” | READ MORE