Bombardier to target Japanese airlines for CSeries
Feb. 13, 2013, Montreal - Bombardier is planning to sell its new CSeries aircraft, which is expected to enter service in 2014 with All Nippon Airways (ANA) and Japan Airlines (JAL).
The aircraft manufacturer is planning to appoint a dedicated sales person to deal with the Japanese market.
Bombardier intends to offer its CS100 and CS300jets to the carriers that are looking to replace their ageing fleet of smaller Airbus and Boeing airliners.
Bombardier China and North Asia Sales vice president Andy Solem was quoted by Bloomberg as saying that the CSeries airliner would appeal to Japanese carriers.
"Now is the time to add sales and marketing into the mix," Solem added.
The CS100 and CS300 airplanes, which accomodate 110 and 130 passengers respectively, would be an alternative to 70-90 seat passenger aircraft developed by Japan's Mitsubishi Aircraft, according to Bombardier.
The firm orders for Mitsubishi Regional Jets (MRJ), which is scheduled for its maiden flight later this year, increased to 230 after it received commitments from U.S.-based SkyWest.
As of 30 September 2012, Bombardier received 352 firm orders and commitments for CSeries jets from 14 customers worldwide, with 138 of them being firm orders.
Powered by Pratt & Whitney PurePower PW1500G engines, the CSeries jets are expected to offer 20 per cent fuel savings compared with rival jets, with a 15 per cent operating cost advantage to airlines.
In January, United Technologies has completed testing of its geared-turbofan engine which will power Bombardier's CSeries airliner and U.K.'s GKN Aerospace has delivered a first set of winglets for the aircraft.