Wings Magazine

Bombardier’s CSeries gets sales-pitch reboot

Bombardier Inc. boasts new assets in its quest to find buyers for the struggling CSeries jet: a revamped sales team and even better performance than advertised.

July 10, 2015  By Bloomberg News

While the Paris Air Show in June produced no sales, Bombardier buffed the CSeries’ image with flights at the industry’s biggest annual expo. Now, drumming up orders will mean targeting owners of similar, aging planes and getting customers to firm up options into purchases, according to analysts including AirInsight Inc.’s Addison Schonland.

“Paris was a critical milestone,” said Chris Murray, an AltaCorp Capital analyst who attended the event. “Some airline guys saw the plane for the first time, and now there is a lot more confidence in the timeline and the actual performance of the aircraft. | READ MORE


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