Wings Magazine

Brian Foley Associates predicts steeper Bizjet downturn, longer recovery

In its own proprietary assessment of future business jet deliveries, Brian Foley Associates (BriFo) challenges the upbeat outlooks of OEMs and other forecasters.

September 25, 2008  By Administrator

In its own proprietary assessment of future business jet deliveries, Brian Foley Associates (BriFo) challenges the upbeat outlooks of OEMs and other forecasters.  “Unfortunately the next delivery trough will be more pronounced than generally accepted and the recovery much longer” warns BriFo consultancy President Brian Foley.  

“It’s easy for forecasters to get caught up in what has been an extraordinary double-digit growth period for the market over the past 6 years and straight-line that growth out into the future.  There was a confluence of factors that came together to create the perfect storm for new business jet sales and that’s going to be a tough act to follow.”
The notion that the recently hot international sales market will significantly buoy the market through the next downturn is flawed.   “All this talk about the “BRIC” countries (Brazil, Russia, India, China) and other emerging markets significantly minimizing the next downturn is overblown.”  Foley cites the example of the Russian stock market falling by half, and China’s being ranked among the top 5 worst performers in 2008.   The MSCI World Index, a weighted composite of both emerging and developed stock markets, is also down 1/3 from peak levels.
Due to the plummeting dollar over the last several years, international buyers have had the equivalent of a 30-40% discount when buying dollar-denominated business jets.  This caused the non-North American component of worldwide business jet deliveries to balloon from the traditional 30% to well over 50%.”  Foley believes that figure will eventually settle back to the 40% range – less than it is now but higher than in the past.  “With the strengthening dollar, non-North American buyers will be less motivated to purchase aircraft.  We saw much of the pent-up overseas demand satisfied over a very short period of time, which temporarily raised offshore delivery levels to the current historic levels.”

There’s also disagreement that worldwide deliveries will quickly rebound back to pre-correction levels.  Following a delivery peak in 2010, most other forecasts show a relatively mild delivery trough in the 2012 period, followed by a rapid recovery which quickly exceeds the 2010 peak.   In Foley’s view deliveries will fall 24% after the 2010 peak, compared to the last downturn which saw deliveries fall around 30%.   “It will fall less than in the past because there is actually increased international interest in business jets, but not enough to insulate the industry from the next downturn.  The OEMs are fat, dumb and happy with their current order backlogs and are oblivious to how quickly things will change” concludes Foley.



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