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CBAA names Rudy Toering new president/CEO

June 26, 2013 – The Canadian Business Association of Canada (CBAA) has a new leader who vows to bring the association back to prominence in the competitive Canadian aviation space and bring more value to its members.

Rudy Toering, was ushered into the new role June 26 during the association's conference in Vancouver by association chair Frank Burke.

“Rudy Toering is a well known and well respected senior aviation executive with extensive international management and operational experience in business, general and commercial aviation.” said Burke. “He shares the same values and commitment to business aviation as our board; to serve the needs of all our members, to ensure the best possible environment for business aviation and to promote a broad understanding and respect for business aviation’s contributions to our economy and country.”

In his first address to CBAA members and the business aviation community, Toering outlined some of his priorities. “My job is to make sure that all of our efforts achieve the maximum return for the CBAA membership. To do that, it is paramount that the government, regulators, legislators and the public understand the true value of the business aviation segment economic contributions. We contribute to Canada’s GDP as well as create direct and indirect employment.

"We need to showcase our contributions and in doing so, increase the awareness and respect for our business segment”, he said, referencing a 2012 study released by the European Business Aviation Association that demonstrated how local governments and communities benefited from business aviation. “With this factual representation of our business sector we need to lever the public influencers to take into account the unique operational aspects of Business Aviation in crafting policy and regulatory decisions .”

Most recently serving as vice president, operations and business development for FlightPath International, Toering’s career is notable for the number and range of successful business initiatives he launched for companies such as CAE Industries and FlightSafety International, including revenue generation, business development, training and strategic planning.

He has extensive experience contributing to and working with business aviation associations, including a four-year term as Governor of the European Business Aviation Association (EBAA), Chair of the EBAA Associate Member Council, Member of the International Standard for Business Aircraft Operations (IS-BAO) Board, a Member of the British Business and General Aviation (BBGA) Council and Member of the Flight Safety Foundation Board European Advisory Council.

Business Aviation is a vital tool of economic growth for the national and regional economies. It gives Canadians an additional travel option, and serves city pairs that are not served by airlines. Business Aviation provides high quality employment in a range of occupations, located across the country.

The Canadian Business Aviation Association is a non-profit association formed in 1961 as Canada’s voice for business aviation. With a membership that includes operators, management companies and suppliers, CBAA represents the entire business aviation community with a unified and collective voice.