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Delta deal helps Bombardier consider discounting C Series

“It’s clear that we took a more aggressive position on the recent orders,” Alain Bellemare, Bombardier’s chief executive officer, said in an interview in Dublin, adding that the CSeries is now “at the right stage” for a higher-margin approach to its sales pitches.

“We want to keep trading-value for customers, while at the same time being responsible for managing our business properly,” he said. “It gives us a bit more flexibility.” | READ MORE