Wings Magazine

Delta deal helps Bombardier consider discounting C Series

Bombardier Inc. said it’s ready to curb a discounting policy that helped secure vital contracts for its struggling CSeries jetliner from Delta Air Lines Inc. and Air Canada.

June 3, 2016  By Bloomberg News

“It’s clear that we took a more aggressive position on the recent orders,” Alain Bellemare, Bombardier’s chief executive officer, said in an interview in Dublin, adding that the CSeries is now “at the right stage” for a higher-margin approach to its sales pitches.

“We want to keep trading-value for customers, while at the same time being responsible for managing our business properly,” he said. “It gives us a bit more flexibility.” | READ MORE


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