Embraer releases BizAv market outlook for China
Sept. 10, 2013, Beijing, China - Embraer Executive Jets presented its China Executive Aviation Market Outlook 2014-2023 during the press conference held today at the Chinese International Business Aviation Show (CIBAS) 2013, in Beijing, China.
September 10, 2013 By Carey Fredericks
The Company forecasts that a total of 805 executive jets will be demanded by the Chinese market over the next decade. The large-cabin business jet class is expected to represent 51% of this demand, accounting for 78% of the total value of deliveries.
“Over the past 12 years, Embraer has built a strong position as one of the top business jet manufacturers, with a full line of state-of-the-art products that meet and exceed the expectations of customers worldwide,” said Guan Dongyuan, Senior Vice President of Embraer and President of Embraer China. “Embraer’s decade-long investment in China’s commercial aviation market has resulted in a fleet of 120 commercial jets in service, and we are now building our presence in the Chinese executive aviation market, affording our executive jet customers the high quality service and support that our airline customers already enjoy.”
Embraer maintains a favorable forecast for the Chinese executive aviation market potential, based on comprehensive studies of the country’s economic scenario. China’s fleet of executive jets has experienced an average annual expansion of 27%, fueled by a 26% growth of the wealthiest population, from 2008 to 2012, according to the data released by Hurun Report, which is considered to be one of the most influential publications of the luxury genre in the country.
In addition, the overall environment calls for the development of executive aviation, in order to meet the demand for direct business and leisure travel, beyond the destination and schedule limitations of the airlines. The Company’s market outlook also highlights infrastructure improvements as catalysts to executive aviation growth in China, with the number of Fixed-Base Operators (FBO) expected to increase to nine, up from the current five.
Since 2004, when its first executive jet was delivered to this region, Embraer has booked orders for 38 executive jets in China, including five options. Leveraging its commercial jets service network and facilities, the Company has several Authorized Service Centers for executive jets customers in the Greater China region, offering tailor-made efficient service and support.
Upholding its commitment to the Chinese market, Embraer built an executive jets assembly line in the country. In June 2012, Embraer inked the agreement with Aviation Industry Corporation of China (AVIC) to cooperate on the Legacy 600 and Legacy 650 programs, using the existing infrastructure of their joint venture, Harbin Embraer Aircraft Industry Co. Ltd. (HEAI). In late August, the first Legacy 650 large executive jet assembled by HEAI successfully completed its maiden flight, with delivery scheduled for the end of this year.