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Esterline launches new brand, unveils product line

Prague, Czech Republic - Esterline Simulation Visual Systems, a new business of Esterline Corporation, has launched its new TREALITY brand of solutions.


April 30, 2015
By Esterline

Formerly the Training & Simulation systems business of Belgium-based Barco N.V., which Esterline acquired earlier this year, the new TREALITY product brand is synonymous with the design, development, manufacture and world-wide support of market leading, application tailored visual systems for military and commercial flight simulation and training. The new brand and capabilities for Esterline are being showcased at ITEC in booth number 3A-300.

Commenting on the launch, Greg Yeldon, president of the Esterline Avionics Systems group of businesses, said: “We are delighted to introduce the new TREALITY brand that marks a new beginning for the Simulation Visual Systems business which is known by customers for its best-in-class capabilities. We look forward to fully capitalizing on its legacy know-how.”

Frank Timmermans, vice president, Esterline Simulation Visual Systems, said:
“For many years, we have been leaders for visual systems in the Simulation & Training market under the Barco umbrella. Through the acquisition by Esterline and the creation of the new TREALITY brand, we are enjoying a new, stronger tailwind that allows us to further increase our focus.”

The TREALITY branded solutions feature the industry’s broadest portfolio of turnkey Simulation Visual Systems. TREALITY’s pedigree is exemplified by simulation visual systems that include the industry leading 360-degree rear projection display that offers the highest contrast and resolution available on the market, various types of large field of view collimated displays, and the first deployable display with a roll-up, seamless spherical screen.

TREALITY Simulation Visual Systems are used in flight, maritime, air traffic control, driving, ground warfare and firearms simulators as well as a variety of simulation visualization applications. TREALITY displays are renowned for their image clarity of daytime scenes and high-quality, night-time and stimulated NVG scenes. User-friendly projector control and alignment systems make the display operation simple and easy. TREALITY Simulation Visual Systems are supported by a full complement of services, including: design project management, installation, integration and maintenance on a world-wide basis.