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Field Aviation launches new corporate identity

fieldlogoNEWS HIGHLIGHT

Field Aviation launches
new corporate identity

Field Aviation Company Inc. has re-aligned its business direction to place a stronger operational focus on modification and conversions of aircraft for special mission roles, and VIP and corporate shuttle interior completions for regional aircraft.


February 16, 2010
By Carey Fredericks
fieldlogo  

 

Feb. 16, 2010, Toronto –

Field Aviation Company Inc. has re-aligned its
business direction to place a stronger operational focus on modification and
conversions of aircraft for special mission roles, and VIP and corporate
shuttle interior completions for regional aircraft.


To
reflect its new direction, the company is launching a new corporate identity
that will drive its new branding strategy.  In recognition of the company's international reach and
influence, the official launch of Field's new branding and redesigned website (www.fieldav.com) takes place at the Singapore
Airshow, February 2-7, 2010.

Field
Aviation vice-president of marketing, Chris Cooper-Slipper said, "The emphasis
on our new business focus is in response to strong customer demand within these
two key areas of our operations. The expansion of our VIP interior completions
and special mission modifications programs is an exciting step into the future for
our business as we enter this new decade."

"In
designing a new logo, we wanted a fresh, bold look to represent Field's new
business direction, while incorporating its proud Canadian heritage and more
than 60 years of history as a market leader in the aviation industry," he
added.  "We believe we have
achieved this goal; now we will commit ourselves to maintaining this dedication
to all of our customers."

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