Wings Magazine

First Lineage 1000 spreads its wings in China

Aug. 2, 2012, Sao Jose dos Campos, Bra. - Embraer’s Lineage 1000 ultra-large executive jet will spread its wings for its first mainland China customer with the delivery to China’s Xinjiang Guanghui Industry Investment Group Co., Ltd., in a ceremony held at Embraer’s headquarters in São José dos Campos.

August 2, 2012  By Carey Fredericks

“We welcome Xinjiang Guanghui Group to join Embraer’s increasing customer base in China,” said Guan Dongyuan, President of Embraer China. “We believe that the Lineage 1000, the flagship of Embraer executive jets portfolio, will be the ideal business partner for our new customer by increasing the productivity of their daily operations, while offering them the ultimate comfort in traveling.”

“As one of the world’s leading aircraft manufacturers, Embraer has achieved exceptional progress in the business aviation segment worldwide,” said Kong Lingjiang, Vice President of Xinjiang Guanghui Industry Investment Group. “We are confident that Embraer’s Lineage 1000 will give us outstanding performance, providing us a home away from home, while maximizing this jet as the business tool we need to optimize our time.”

Since the first delivery of Embraer’s executive jet in Greater China in 2004, Embraer has booked firm orders for 28 executive jets in this market. Last year witnessed exceptionally fast brand awareness and business growth for Embraer in China’s business aviation segment with 15 firm orders. It also saw the addition of world famous movie star Jackie Chan as Embraer Executive Jets’ brand ambassador and the delivery of his aircraft, the first Legacy 650 in the Greater China region. The company forecasts an industry-wide demand of 635 executive jets in the China market in the coming 10 years.

In light of its increasing customer base, the company is continuously enhancing its customer services capacity with executive jets authorized services centers fully equipped to serve its customers in Greater China.



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