Wings Magazine

Flexjet set to soar with new Director of Marketing

June 6, 2012, Dallas, Tx. - Flexjet is elevating its rebranding efforts with the addition of Christopher Bero as the company’s new Director of Marketing.

June 6, 2012  By Carey Fredericks

Bero, armed with his award-winning background in brand marketing, is
turning the spotlight on Flexjet’s unrivaled premium experience,
signature flexibility and the unique expertise that comes with
Bombardier’s 100-plus years of aviation heritage.

“Christopher's proven track record and passion for excellence make him the perfect fit for Flexjet’s leadership team,” said Bruce Peddle, Vice President, Sales and Marketing, Flexjet. “His fresh thinking and branding expertise are tremendous assets for our team, and will help maximize Flexjet’s incredible growth potential.”

Bero joins Flexjet with more than 15 years of experience in brand marketing and communications. Most recently, Bero was responsible for managing strategic marketing activities and media initiatives at Samsung Mobile Electronics where he created iconic marketing campaigns. Throughout his five-year tenure, his work increased brand awareness and delivered strong business results, positioning Samsung as the number one mobile provider in the U.S.

In his new role, Bero will be responsible for the development, implementation and evaluation of marketing plans and communication strategies to further strengthen Flexjet’s market position and brand recognition.


“Flexjet offers an exclusive, premium experience—along with customized private aviation solutions that only we can provide—for a complete offering no competitor can match,” adds Bero. “Our goal is to bring innovative marketing ideas that change the game for the entire private aviation industry.”

Under Bero’s guidance, the new campaign features people in every ad, a departure from traditional campaigns that rely solely on aircraft images. The copy highlights Flexjet’s
industry-leading service and scheduling flexibility—reinforcing the company’s commitment to focus on the needs of its customers so they have more freedom to focus on the things most important in their lives.

The campaign also focuses on Flexjet’s innovative Customer Account Management program and their relentless dedication to exceptional customer service. Flexjet invested significantly to consolidate its client-facing departments, including billing and scheduling, in order to provide customers with a single, dedicated point person to streamline requests. Customer Account Managers ensure every client experience is personalized to their needs and sets the service standards by which other private aviation companies will be measured.

Finally, the campaign underscores the unparalleled expertise and passion for performance Flexjet offers. By virtue of its Bombardier lineage, Flexjet’s aviation experience reaches back to Short Brothers PLC, the first company to produce aircraft for the Wright brothers in 1909.


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