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GuestLogix expanding footprint in Asia-Pacific region

April 26, 2012, Toronto - GuestLogix today announced the addition of Chinese, Japanese and Korean versions of its industry-leading onboard retailing software to support the Company's plans for footprint expansion in the Asia-Pacific region.


April 26, 2012
By Carey Fredericks

The three language versions are available immediately and are compatible with all GuestLogix' onboard handheld point-of-sale (POS) devices. The Company has also certified all of its devices to support China UnionPay (CUP) card transactions in addition to other major payment types. GuestLogix will continue to launch other language versions of its software to support its international growth initiatives.

"The Asia-Pacific region, with more than 700 million passenger trips* annually, is a key growth opportunity for GuestLogix," said Tom Douramakos, President and CEO of GuestLogix. "The three new languages, along with the certification of our POS devices to support China UnionPay cards, place GuestLogix in a prime position to better meet Asian airlines' immediate in-flight retailing needs. Now, airlines based in China, Japan and Korea can use our solution, the industry's most powerful and comprehensive onboard retail technology platform, more easily and effectively."

When it comes to new ancillary revenue opportunities within the cabin, GuestLogix can help Asia-Pacific airlines employ robust onboard retail strategies to increase their revenue, while also enhancing the passenger experience and strengthening overall customer loyalty.

"Providing the Asia-Pacific region with access to a customized onboard retailing solution is essential to expanding our footprint in the region," said Tony Sit, Senior Vice President and General Manager, GuestLogix Asia-Pacific. "When it comes to selling our technology into the Asian market, GuestLogix has significant competitive advantages. We have a local presence, offer support for multiple languages capability, and have a proven track record in markets such as the United States and Europe."

GuestLogix will leverage current and new channel partnerships to penetrate the Asia-Pacific market and deploy its enhanced solution onboard airlines in the region.