Wings Magazine

GuestLogix expands its European footprint

Feb. 8, 2012, Toronto - GuestLogix Inc. announced today that it has deployed its onboard retail platform across the entire Aer Lingus route network of nearly 70 destinations throughout Ireland, the United Kingdom, Continental Europe and the United States.

February 8, 2012  By Carey Fredericks

The implementation represents approximately 10.5 million annual passenger trips, and an opportunity for the airline to drive further ancillary sales and create a seamless customer travel experience across all flights.

"This deployment signifies the Company's goal to expand its footprint and increase market share in Europe through current airline customers and new strategic channel partnerships," said Tom Douramakos, President and CEO of GuestLogix.

"The establishment of the Company's regional operations in Europe in 2011 paved the way for a successful Aer Lingus deployment," said Richard Cushing, Senior Vice President and General Manager of GuestLogix Europe. "Through our localized delivery and service infrastructure, we are able to offer customers more robust deployment of our technology solutions, improved customer service and timelier turnaround for device logistics to keep their operations running smoothly."

In addition to revenue from low fares, Aer Lingus generates revenue from sales of products and services that are ancillary to its core passenger operations including inflight sales of merchandise, entertainment and meals. GuestLogix' onboard retailing platform integrates the sale of these items and much more based on specific routings and passenger demographics.


"GuestLogix provides the necessary technology to enable us to fully understand our customers' needs and buying preferences. The deployment of this technology will assist us in providing Aer Lingus customers with the mix of products they want onboard their flight," said Aidan Power, Director of Catering at Aer Lingus.


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