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GuestLogix Selected by Delta Air Lines to Power On-Board Retail Sales

Nov. 27, 2007, Toronto, Ont. - GuestLogix Inc. today announced that Delta Air Lines has deployed GuestLogix' Mobile Virtual Store(TM) on its flights.


November 27, 2007
By Carey Fredericks

Nov. 27, 2007, Toronto, Ont. – GuestLogix Inc. today announced
that Delta Air Lines has deployed GuestLogix' Mobile Virtual Store(TM) on its
domestic and international flights. The Delta deal represents a major
milestone for GuestLogix by adding potentially another 125 million passenger
trips annually to its industry leading on-board retail platform.
      
 "We are very delighted about this new implementation with Delta," said
Tom Douramakos, President & CEO at GuestLogix. "Ancilliary revenues from
on-board retail sales are becoming more and more critical in the day-to-day
operations and profitability for airlines. Now covering over 400 million
passenger trips annually, our Mobile Virtual Store(TM) is recognized by
airlines as their preferred option. Delta's decision endorses our abilities,
cost advantages, contribution to their customer service levels as well as
their bottom line."

The GuestLogix Mobile Virtual Store(TM) enables airlines to become smart
and profitable on-board retailers. The platform facilitates new revenue
streams by optimizing planning and forecasting, facilitating on-board sales
transactions and providing rapid intelligence to on-board retail trends to
support merchandising, promotions, and logistics. The Delta implementation
includes complete funds and device management services from GuestLogix.
       
Experts predict that 20% of airline profits will be generated by on-board
retail sales in the future. As hundreds of millions of dollars are already
being realized today, carriers are seeking new content providers and product
vendors to enable them to provide more saleable products and services to their
captive audiences in the sky. The GuestLogix platform provides an ideal,
ready-made channel for on-board retail partners involved with in-flight
entertainment, merchandising, duty-free sales, business communications
systems, and destination-based products and services.
       
"Our platform enables airlines, their content, product and service
providers to quickly drive high margin incremental revenues," added
Douramakos. "Imagine in the future being able to order a movie, ground
transportation, and your Broadway Theatre tickets from our Mobile Virtual
Store(TM) while in your seat and pay for it with an airline loyalty card."
       
The GuestLogix solution manages all forms of payment, including cash (in
multiple currencies), credit cards, debit cards, loyalty cards, stored value
cards, vouchers and coupon sales.

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