Wings Magazine

GuestLogix unveils new onboard retail software

April 24, 2012, Toronto - GuestLogix Inc. today announced an enhanced version of the industry's most comprehensive and advanced onboard retail software.

April 24, 2012  By Carey Fredericks

At the core of this latest release – named OBR Plus – are new warehouse management tools and a sophisticated business intelligence component. The combination of this new functionality will improve how airlines create, manage and control their onboard retail operations and ultimately better monetize the onboard environment.

"By building on our revolutionary software and working closely with our customers throughout the development process, we have designed the most comprehensive and powerful onboard retail solution available today in the travel industry," said Tom Douramakos, President and CEO of GuestLogix. "With our OBR Plus, we have significantly increased the performance of our onboard retail solution to deliver the ultimate in operational visibility for the global airline industry. Bringing the most advanced technology to market is underscored by our mission to help airlines create more sustainable ancillary revenue streams and increase passenger satisfaction."

OBR Plus provides airlines with end-to-end management of their onboard retail operations as they continue to take charge of their onboard stores to generate incremental revenue and enhance the passenger experience. The following new modules enable airlines to more easily and conveniently manage their retail operations:

Comprehensive Warehouse Management for Streamlined Store Planning


The new release contains a powerful warehouse management system that includes site definition, product management, vendor management, purchase order processing, transfers between locations, stock control, reorder alerting, equipment management, and packing, dispatch and receiving.

Real-time Inventory Control to Simplify Work Processes

When it comes to managing inventory, OBR Plus features end-to-end reconciliation from the warehouse to the Onboard Store and back to the warehouse to help improve inventory accuracy, simplify work processes and save valuable time and money.

Tax Management Specifically Designed for Travel Operators

OBR Plus delivers a critical tax management tool for the definition and application of value added tax (VAT) and other taxes across geographies.

Robust Business Intelligence Tools for Optimum Onboard Store Performance

The strength of OBR Plus lies in the analytics tool that features executive dashboards to determine key performance metrics through real-time data, drillable reports, and mobile alerts for data delivery – anytime, anywhere.

Other enhancements include stronger user control functions, allowing airlines and other users of the solution such as caterers, duty-free suppliers and other content providers, to access and perform functions specific to their needs. The powerful system requires minimal implementation and further enhances GuestLogix' competitive edge of being a true technology innovator.

OBR Plus is available immediately for the global airline market.


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