News
HSBC brands Montreal-Trudeau airport

May 24, 2011, Montreal – HSBC Bank Canada, Aeroports de Montreal and
Astral Out-of-Home announced on Friday one of the most extensive
branding campaigns to take place at Montreal-Trudeau International
Airport.

The agreement between HSBC Bank Canada, Montreal-Trudeau International Airport and Astral Out-of-Home, one of Canada's largest out-of-home advertising companies and the exclusive advertising provider at Aeroports de Montreal, gives HSBC the exclusive rights to brand the exterior and interior surfaces of all the jet bridges and passageways between the terminal and the aircraft, across the entire airport. The HSBC branding will cover 44 jet bridges in the airport's Domestic, International and U.S. Departures areas and will be completed by 30 June 2011.

Lindsay Gordon, President and Chief Executive Officer, HSBC Bank Canada said: "As 'The world's local bank', the HSBC Group has the global reach and local knowledge to provide the financial services needed by travelers – whether for business or pleasure. Branding the jet bridges at Montreal-Trudeau International Airport will allow us to reach the more than 12 million people who travel through the airport each year."

James C. Cherry, President and Chief Executive Officer, Aeroports de Montreal, said: "This deal with HSBC Bank Canada reflects our wish to diversify revenue sources. As a hub for international passenger traffic, the Montreal-Trudeau Airport represents a prime location for advertisers."

The HSBC Group is a global innovator in major branding initiatives holding the jet bridge-branding rights to over 50 airports in 24 countries worldwide including some of most recognizable in the world such as Pearson International Airport (Toronto), Vancouver International Airport (Vancouver), Heathrow (London), Los Angeles International Airport (Los Angeles), Charles de Gaulle (Paris), Dubai International Airport (Dubai), Hong KongInternational Airport (Hong Kong), and Benito Juarez International Airport (Mexico City).

Luc Sabbatini, President of Astral Out-of-Home, said: "As a Canadian leader in out-of-home advertising,  Astral Out-of-Home is all about providing advertisers with new and innovative ways that best reach out to people and that convey a powerful message. Developing branding exposure on areas of the airport not previously used was a perfect opportunity for an advertiser."