Keith Spondike new CMO at Avantair
July 11, 2011, Clearwater, Fla. – Avantair, Inc., has announced that Keith Spondike has joined the company as chief marketing officer.
July 11, 2011 By The Canadiane Press
July 11, 2011, Clearwater, Fla. – Avantair, Inc., has announced that
Keith Spondike has joined the company as chief marketing officer.
Spondike, who will report to Chief Executive Officer, Steven Santo,
will lead the marketing team to increase brand awareness and market
share for Avantair. He will direct all of the marketing programs and be
responsible for events, promotions, customer relationship management
and public relations.
Prior to joining Avantair, Spondike advised senior leaders in creating
unique brand differentiation strategies leading to increased awareness,
growth opportunities and sales in several industries including consumer
goods, environmental and high-tech.
"Keith has years of strategic marketing experience which have helped
re-define global brands and grow top-line revenue," said Santo. "He
brings a team perspective to all of his responsibilities and is highly
skilled at coaching groups both internally and externally to higher
levels of performance. We are thrilled to have Keith as part of our
Spondike previously led Marketing and Communications for Eclipse
Aviation Corporation, where he developed the company's first customer
segmentation, brand positioning and global growth plan.
Prior to his experience in aviation, Spondike played a key marketing
role for 18 years with General Motors Corporation's luxury divisions.
He helped lead the rebirth of the Cadillac brand, which led to a 36
percent increase in sales.
He is an aviation enthusiast in pursuit of his private pilot's license.
Spondike received a Master's of Business Administration from Wayne
State University and a Bachelor of Science degree in finance from