Wings Magazine

Latin American BizAv market still strong: Cessna

Aug. 15, 2013, Sao Paulo, Bra. - Cessna Aircraft Company, a Textron Inc. company, is proudly showcasing its latest aircraft at the Latin America Business Aviation Conference and Exhibition (LABACE) this week, in a region where the company has been and continues to be a preferred supplier of general aviation aircraft.

August 15, 2013  By Carey Fredericks

Speaking at LABACE, Kriya Shortt, Cessna senior vice president of Sales, said: “We have several exciting new products out this year, including the revolutionary new Citation Sovereign, high-performance Cessna TTx and powerful Grand Caravan EX, all of which we expect to be extremely popular with our Latin American customers.

“Latin America has traditionally been a strong region for Cessna and we have an enduring relationship with our customers here. In the region, Citation jets outnumber the next three competing brands combined and we are proud to build on our years of experience with our partners at TAM Aviação Executiva. These customers recognize quality and performance, and they will continue to choose Citations. We are committed to retaining our regional leadership through superior products and service.

“Brazil, in particular, is an important country for us – nearly half of all light and midsize jets currently operating in the country are Citations, and in the past five years Cessna has continued to be the most favored business jet import for Brazilians. We look forward to delivering many of our new products to customers here.”

Cessna is exhibiting with TAM Aviação Executiva, a Cessna Authorized Sales Representative in Brazil. Cessna’s static display at LABACE includes the Citation Latitude mock-up, Citation Sovereign, Citation XLS+, Citation CJ4, Citation Mustang, Cessna TTx, Turbo Stationair and Grand Caravan EX.



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