Wings Magazine

Lauda drives home with new Global 7000

Geneva, Sui. - Formula 1 World Champion and Bombardier Business Aircraft brand ambassador, Niki Lauda, has announced the purchase of a new Global 7000 aircraft.

May 20, 2015  By Bombardier

Lauda made the announcement in Geneva ahead of the European Business Aviation Convention and Exhibition (EBACE). The Global 7000 jet will be the latest in a series of Bombardier business aircraft that Lauda, an experienced aviator, has owned and operated.

“The latest order by Lauda further demonstrates the widespread appeal of Global aircraft,” said Peter Likoray, Senior Vice President, Sales, Bombardier Business Aircraft. “Once again, we are honoured to have Lauda as a long-time and loyal Bombardier customer. With its combination of performance and comfort, the Global 7000 business jet will deliver the ultimate flying experience.”

“The Global 7000 aircraft is an incredible business jet in so many ways,” said Lauda. “The cabin is large and spacious and the four separate zones provide greater comfort, especially for longer trips. With its impressive range and speed, I can easily fly from Vienna to Sao Paolo, and almost all other stops along the Formula 1 circuit, quickly and efficiently.”

Three-time Formula 1 World Champion Niki Lauda has an extensive history in aviation and is a long-time Bombardier Business Aircraft customer. The Global 7000 aircraft will be the latest in a series of Bombardier business jets that Lauda has owned and piloted during his career as an aviator. Until recently, Lauda owned and operated a Global 5000 aircraft and a Challenger 300 jet as his private aircraft, which he frequently used to travel to Formula 1 races around the world from his home base in Austria.


Niki Lauda currently owns a Global 6000 aircraft, which recently won the 2015 International Yacht & Aviation Awards prize for best interior in the Private Jet Design Category. The interior of Lauda’s Global 6000 aircraft elegantly combines handcrafted leather and upholstery details with bold and striking woodwork. The award was presented on May 15, during a gala event at the famed Hotel Cipriani in Venice, Italy.


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