‘No Plane No Gain’ campaign
Oct. 20, 2009 – Orlando, Fla. – Golf legend and accomplished businessman Arnold Palmer is lending his voice to support the value of business aviation to citizens, companies and communities in a new video and print advertising campaign for No Plane No Gain.
Oct. 20, 2009 – Orlando, Fla. – Golf legend and accomplished businessman Arnold Palmer is lending his voice to support the value of business aviation to citizens, companies and communities in a new video and print advertising campaign for No Plane No Gain, the advocacy program jointly sponsored by the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association (GAMA).
“Arnold Palmer has always been an advocate for business aviation, because he has a first-hand understanding of its essential role in serving towns and communities across the country,” said NBAA President and CEO Ed Bolen. “For his entire career, business aviation has made it possible for him to succeed in golf and business – all from his hometown of Latrobe, PA, which doesn’t have airline service.”
GAMA President and CEO Pete Bunce added: “Through these new ads, we will be able to draw even more attention to the messages No Plane No Gain has been communicating: that business aviation supports over a million jobs, represents a lifeline for small- and medium-sized U.S. towns, enables companies to compete and succeed, and helps provide relief to people and communities in times of crisis.”
The new advertising, rolled out during the Opening General Session of NBAA’s 62nd Annual Meeting & Convention, includes three print ads and three 30-second video ads. The print and video ads complement one another, and build upon the efforts already undertaken through the No Plane No Gain program to educate policymakers and opinion leaders about the value of business aviation to citizens, companies and communities across the U.S.
With a simple, yet powerful delivery, Palmer speaks to the benefits of business aviation in the ads and responds to those who would devalue the use of an airplane for business. For example, in one print ad, Palmer states: “People who build business airplanes make things fly. People who use them make things happen. A few others make things up.” In one of the video spots, Palmer states plainly: “For more than 50 years, using business airplanes is the single most productive thing I have done.”
Addressing the large crowd gathered at the Opening General Session, Palmer explained why he felt compelled to lend his voice to the No Plane No Gain program. “I know the value of business airplanes,” Palmer said. “I know what they have done for me and my companies. I know how important they are to my hometown. And I know how important they are to this country. So I wanted to speak out and help set the record straight.”
To view the video ads, visit the No Plane No Gain website: