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P&WC’s PT6Nation comes to NBAA

Oct. 11, 2011, Las Vegas, Nv. - PT6Nation.com, Pratt & Whitney Canada's (P&WC's) award-winning social network microsite has come to the National Business Aviation Association (NBAA) annual meeting and convention in Las Vegas, Nevada.


October 11, 2011
By Carey Fredericks

A special PT6Nation kiosk is featured in the P&WC booth (Hall N, booth no. 5633) where attendees can take a tour of the microsite and sign up to become members. The microsite was launched 11 months ago to leverage evolving social business networks and give customers another means to share their thoughts with us.

In February 2011, PT6Nation won first place for 'Best Use of Social Media" in the Flight Global "Webbie" Awards competition. According to the competition's judges, PT6Nation is the first such OEM-run social network, stepping outside the boundaries of the established networks such as Facebook and Twitter but harnessing their integration. Judges said that P&WC had developed a B2C tool to connect with its customer base in an open, digital medium.

"We constantly strive to be close to our customers and to be attentive to their needs," said Raffaele Virgili, Vice President, Customer Service, P&WC. "The PT6Nation complements P&WC's global customer service vision. Using this new tool, we can promote our vision of customer service, strengthen our customer focus and further cultivate our relationships around the world."

Fans of the iconic PT6 family of engines can meet at PT6Nation to share stories and keep up to date on developments. Since launching December 1, 2010, PT6Nation has:

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—  42,169 unique visitors to www.PT6Nation.com

—  1,107 registered 'citizens' on the microsite

—  11,783 Facebook fans

—  4,106 Twitter followers

P&WC recently launched an advertising campaign for PT6Nation, which features four dynamic customers who are avid PT6 fans and who use the ads to recount their own personal experiences with, and devotion to, the engine.

The first PT6 engine model was launched 48 years ago as Canada's first small gas turbine engine and has continued to evolve with customer needs and through the application of innovative technology. Known around the world for its reliability and durability, the PT6 has captured more than 130 applications for helicopters and business, commuter, utility and trainer aircraft. With more than 46,000 engines delivered, and more than 350 million hours flown, the PT6 is the world's most popular engine in its class.