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Porter gets top marks in business travel survey

Sept. 15, 2011, Toronto - Porter Airlines received top grades, with an 83 per cent customer satisfaction rating in the Ipsos 2011 Canadian Business Travel Study.  In the three years that Porter has been measured, it has posted the highest satisfaction numbers for any airline in the study's 20-plus year history.


September 15, 2011
By Carey Fredericks

In 2011, Porter's 83 per cent satisfaction, which measures extremely and very satisfied customers, is 23 points higher than the second-rated carrier.

"Receiving this response from frequent travellers means that our premium travel experience and exceptional service are clearly making an impact within the market," said Robert Deluce, president and CEO of Porter Airlines. "The results are a testament to the dedication of all 1,200 Porter employees. Their commitment to outstanding customer service is providing results not seen by any other Canadian airline."

The convenience of Porter's main Billy Bishop Toronto City Airport base, attitude of the airline and friendliness of staff were cited as the top three reasons for choosing Porter over other airlines.

The national survey also showed consistent growth in most other survey categories, including overall market share, doubling domestic usage from 2008.

The annual Ipsos survey is conducted as an independent measure of Canadian business travel habits.