Red Canoe’s Boeing Heritage Collection takes flight
By Wings magazine
Red Canoe's Boeing Heritage Collection takes flight
Toronto-based heritage clothing company Red Canoe expands into new territory this holiday season with its 15-item Boeing Heritage Collection, produced in collaboration with The Boeing Company and The Boeing Store.
By Wings magazine
Sept. 27, 2010, Toronto – Toronto-based heritage clothing company Red Canoe expands into new territory this holiday season with its 15-item Boeing Heritage Collection, produced in collaboration with The Boeing Company and The Boeing Store. The line was previewed at the Experimental Aircraft Associations' 'Airventure' in Oshkosh, Wisconsin this summer, and has already received acclaim from aviation enthusiasts and media.
The trend-right collection is a nod to the timelessness of aviation style; it captures what fashion runways the world over are celebrating in an unprecedentedly authentic way. The Boeing Heritage Collection creates vintage inspired products based on real heritage brands and their stories: from North American Aviation's P-51 Mustang to the storied history of the iconic Boeing B-17 Bomber.
The collection is now available for purchase online at redcanoebrands.com and BoeingStore.com and will be in Boeing Stores across the United States beginning September 27, 2010.
Red Canoe is the first licensed collaborator to gain access to all of Boeing's historic and acquired marks, including the archival logos of Boeing, North American Aviation (NAA), Douglas Aircraft Co., The Boeing Stearman and many more. The truly one-of-a-kind collaboration celebrates aviation icons, says Red Canoe Founder Dax Wilkinson.
"The Boeing team was highly impressed by the design, quality and authenticity of our merchandise – the partnership was a natural fit. We were so excited to visit the archives and uncover amazing imagery – from flight manuals to old pins, flags to flight suits – and breathe new life into these symbols."
Jim Newcomb, Director, Brand Management & Advertising at The Boeing Company says Red Canoe's Boeing Heritage line has the potential to capture the hearts of an entirely new generation of aviation and fashion enthusiasts: "This line honors the achievements of the hundreds of thousands of men and women who worked for Boeing, North American and Douglas, and who made the game-changing aircraft of their day. All of these companies are part of Boeing now, and they help to make us who we are, so we are proud to see them presented in a way that is authentic, durable and beautiful."
The heritage line includes aviation kit-style duffel bags, jackets, caps and shirts, and it introduces Red Canoe's first-ever laptop sleeve (pictured, which can also fit an iPad). Wilkinson favours the Boeing B-17 NAV KIT (pictured) and the Boeing Experimental Flight Test jacket, which recalls the tenacity and passion of Boeing engineers and test pilots and their classic aviation gear. The B-17 NAV KIT bag and tee (both pictured) are items from the line that celebrate the 75th anniversary of the legendary aircraft, which is this year.
In the past, Red Canoe has partnered with Cessna Aircraft, Bell Helicopters, American Airlines, the RCAF Association and CP railway They have also developed collections using vintage icons from the CBC and RCMP.
Photo Gallery View and Download hi-res images of Red Canoe's Boeing Heritage Collection.