Sennheiser Canada recognized by the Air Cadet League of Canada
March 30, 2012, Pointe-Claire, Que. - Sennheiser Canada Director of Marketing Roseline Boire and Aviation Business Director Tim Mell attended the Air Cadet League of Canada 803 North Shore Sabre Squadron’s Commanding Officer’s Parade on March 13, 2012. Sennheiser was invited to this event to be recognized for their financial support of the squadron, and through their relationship with Steve’s Music Store, for the procurement of musical instruments for the squadron’s marching band.
After brief introductions, Mme Boire and Mr. Mell were joined by Grant Fabes, Immedi-ate Past President of the Air Cadet League of Canada, to review the squadron assem-bled in formation, and the marching band with their newly acquired instruments.
“Sennheiser takes its responsibility seriously within the community to assist, where pos-sible, in the growth of musical training for Canada’s youth,” said Mme Boire “We are delighted to be able to work with Steve’s Music Store in this important initiative. Studies indicate that early musical training is a vital part of developing the cognitive skills re-quired in today’s complex world.”
Major Fred Arnold, the squadron’s Commanding Officer, added: “The support of Senn-heiser Canada at the local level has provided access to high quality musical instruments and helped our cadets in their quest for musical excellence. We are pleased to count Sennheiser as one of our key sponsors as we continue to develop these young musical talents.”
After the formal review, the guests were treated to a demonstration by the marching band, followed by the pipe and drum band. For the finale, all the musicians were joined by a bass and piano in a beautiful rendition of Michael Jackson’s Man in the Mirror.
“It is really special to see our support for the cadets to be so dramatically reinforced by the artistic expression of these young musicians,” said Tim Mell. “Our plans are to con-tinue supporting not only the musicians, but also the Powered Pilot training programme, as well as the annual public speaking competition, both locally and nationally.”