Soundchip, Panasonic ink deal to pump up the IFE volume
Soundchip SA and Panasonic Avionics Corporation have unveiled a new strategic partnership to enhance the inflight digital audio experience.
The partnership will see Soundchip SA license its advanced audio technology to Panasonic resulting in the development of a range of innovative inflight audio products for the world’s airlines and their passengers.
Mark Donaldson, Soundchip CEO, said, “Soundchip and Panasonic Avionics share an ambitious vision for the future of inflight audio. We have co-developed break-through products such as Panasonic HD Audio™ and continue to invest in solutions that offer the airline passenger an inflight audio experience second-to-none.”
“It is a natural and important evolution of our working relationship that we forge closer ties and we are thrilled to announce Panasonic as a technology licensee and a strategic partner for the inflight audio market”, said Donaldson.
Paul Margis, President and Chief Executive Officer of Panasonic Avionics, said, “Soundchip is a unique and innovative company that delivers unparalleled, rich audio solutions. We believe that Soundchip’s unique solutions will improve our inflight entertainment offerings and enable our customers to provide enhanced travel experiences to their passengers.”
This latest development follows the companies’ collaboration in 2014 where they introduced Panasonic HD Audio™ – a revolutionary audio solution for inflight entertainment, which immerses aircraft passengers in a fully digital sonic experience.