Wings Magazine

Star Alliance captures top award for sixth time

July 19, 2012, Frankfurt, Ger. - Star Alliance has again claimed the Best Airline Alliance title at the prestigious Skytrax World Airline Awards, winning this category for the sixth time in the last seven years.

July 19, 2012  By Carey Fredericks

In addition, three Star Alliance member carriers were ranked in the overall top five of the world's best airline category – Asiana Airlines took the runner up spot, with Singapore Airlines coming third and ANA fifth.  Air Canada was ranked Best International Airline in North America for the third consecutive year.

Accepting the award, Lee Hock Lye, Vice President Products and Services, Star Alliance said: "This award could not have come at a more appropriate time, as we are celebrating Star Alliance's 15th Anniversary and we would like to thank our customers for their years of loyalty. As the results of this survey show, the over 18 million travellers who voted have a clear alliance favourite. This confirms once again that our customer proposition – providing global reach through our world-wide network, offering enhanced frequent flyer benefits and recognising the value of the international traveller, irrespective of the member airline they are travelling on – is understood and appreciated by the market".

Star Alliance was the first airline alliance to receive the Best Alliance Award from Skytrax when the category was first introduced in 2005 and has since held the award six times.

The Skytrax passenger survey for the 2012 awards covered over 200 airlines, from the largest international airlines to small domestic carriers, and measured standards across more than 38 different items of airline front-line product and service. The survey was conducted over a 10-month period, surveying more than 18.8 million passengers representing over 100 different nationalities across the world. The World Airline Awards are regarded as the primary benchmarking tool for Passenger Satisfaction levels of airlines throughout the world. The unique survey format is based on analysis of business and leisure travellers and across all cabin classes (First, Business, Premium Economy and Economy).


The study analyses customer satisfaction for the Airline Passenger Experience, across the Airport and Onboard environments – check-in to boarding, onboard seat comfort, cabin cleanliness, food, beverages, inflight entertainment and staff service.

In addition to the alliance award, 19 individual categories were taken by Star Alliance member carriers and two by future members:

Aegean Airlines     Best Regional Airline in Europe
Air Canada           Best International Airline in North America
ANA                    Best Airline Transpacific
Asiana Airlines     Best Airline Asia
Asiana Airlines     Best Airline Economy Class Airline Seat
EVA Air*             Best Airline Staff Service in Asia
Lufthansa            Best Airline in Western Europe
Shenzhen Airlines*    Best Regional Airline in China
Singapore Airlines    World's Best Economy Class
Singapore Airlines    Best Economy Class Onboard Catering
South African Airways    Best Airline in Africa
South African Airways    Best Airline Staff Service in Africa
Swiss International Air Lines    Best Business Class Onboard Catering
TACA Airlines    Best Airline in Central America / Caribbean
TACA Airlines    Best Staff Service in Central America / Caribbean
TAM Airlines    Best Airline in South America
TAM Airlines    Best Airline Staff Service in South America
THAI    World's Best Airport Services
Turkish Airlines    Best Airline in Europe
Turkish Airlines    Best Airline in Southern Europe
Turkish Airlines    Best Premium Economy Class Airline Seat
* future Star Alliance member carrier.


Stories continue below