Wings Magazine

Transat A.T. Inc., Air Transat celebrate 25th anniversary

May 16, 2012, Montreal - Transat A.T. Inc., one of the largest integrated tourism companies in the world and Canada’s holiday travel leader, along with its business unit Air Transat, Canada’s leading holiday travel airline, this week proudly unveiled the first Air Transat Airbus A330 to feature a new, fully redesigned cabin interior.

May 16, 2012  By Carey Fredericks

Travellers in both Club and Economy classes will enjoy comfort innovations and improvements, notably roomier, ergonomically designed leather seats with state-of-the-art touchscreen-based personal entertainment systems. The aircraft will seat 333 in Economy and 12 in Club class, for a total of 345 passengers. The lavatories have also been entirely redesigned, as have cabin layout features overall, with the aim of better fulfilling travellers’ needs. Passenger comfort will be further enhanced thanks to the brand-new mood lighting system, which employs sophisticated technology to vary cabin lighting levels and colours, smoothing the transitions between the various phases of a flight.
“We care more than ever about our passengers’ in-flight experience, and the changes introduced today address our ultimate objective: to deliver valued-added tourism services and exceptional standards of quality,” explained Allen B. Graham, President, Transat Canada and President and CEO, Air Transat. “As we introduce these cabin improvements, today we also reiterate our commitment to providing best-in-class, professional in-flight services.”
Cabin interior refurbishments for the remainder of the Airbus A330 fleet will be completed gradually over a two-year period at a cost of $4 million per aircraft. Three A330s with the new interiors will be in service by this summer, flying Air Transat’s Europe routes.
“The Transat adventure began 25 years ago, and is continuing in style in this anniversary year with a renewed range of unique, high-quality products,” said Jean-Marc Eustache, President and CEO, Transat A.T. Inc. “We are intensifying our efforts to differentiate, and the related investments are being made according to an overall strategy and following a coherent vision geared toward achieving a key goal: to deliver the best customer experience on the market.”
The first refurbished aircraft to enter service was unveiled at special events attended by close to 500 travel industry experts, held May 15 in Toronto and May 17 in Montreal.


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