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Transat adopts new colours

May 17, 2011, Montreal - Transat is flying new colours. The organization’s new visual identity, which will be gradually introduced in the months to come, with a significant roll-out next winter, is based on the concept of welcome and hospitality: the very essence of the business of integrated tour operator.


May 17, 2011
By Carey Fredericks

“Each year, more than three million tourists place their trust in us,” said Jean-Marc Eustache, President and CEO of Transat and the organization’s principal founder. “We welcome them at destination, we welcome them on board our aircraft, and we welcome them on cruises. We make available to them an outstanding wealth of experience, a network of first-rate partners on every continent, and all the resources they need to ensure they experience their dream vacation. And we are going to work hard to continue earning the trust of travellers.”
 
The new identity platform brings modifications to the logos of Transat Holidays and Nolitours, two key brands in Canada under which Transat markets a wealth of products to all of its sun destinations, to some 30 European destinations, and on cruise ships sailing almost every ocean in the world.
 
Air Transat, Canada’s leading holiday airline, recognized the world over for taking the lead on environmental issues, is also getting a rejuvenated logo, and its fleet of Airbus aircraft will soon be emblazoned with new livery reflecting one of its greatest qualities: the warmth of its onboard welcome, which stems from the professionalism and passion of its approximately 2,000 flight crew.
 
“Our ambition, now more topical than ever, is to offer an array of products that has something for everyone, at the right price, and ensures that travellers can embark on their journey with peace of mind, knowing that they have done business with a competent organization – a tour operator with expert teams that have been out in the field, that puts forward resources in destination countries, and that has meticulously selected its partners, all over the world,” Mr. Eustache added.
 
Transat today is in a select club, that of the world’s biggest tour operators. Its customers come mainly from Canada, France and the United Kingdom, but also from the majority of European countries as well as Mexico—and indeed from the entire world, given its incoming tour operator activities in Canada and Greece. As a tour operator the organization has a more specific focus on some 60 destination countries in the Americas, Europe, Asia and Africa. To that end, it relies on an impressive number of carefully selected partners (hotel and restaurant managers, incoming tour operators, coach operators, cruise lines, vehicle rental agencies, etc.), with which it has built relationships of trust, often over many years.