Wings Magazine

Traxxall names Henderson regional sales director for EMEA

Traxxall Technologies has announced the appointment of Blair Henderson as Regional Sales Director (RSD) for Europe, Middle East and Asia (EMEA).

April 13, 2016  By Traxxall Technologies

Traxxall Technologies was founded on the conclusion that pre-existing aircraft maintenance tracking systems were inadequate. A “clean sheet” solution, Traxxall offers the flexibility that the aviation industry demands. In addition to offering technological excellence, Traxxall’s “peer-to-peer” service is delivered by aviation experts.
Henderson’s mandate is to manage all sales initiatives outside North America. A Canadian national, he has lived and worked in the U.K. for the past three years. Prior to joining Traxxall, he worked in the financial services and technology sectors for more than 10 years.
In addition to his considerable experience in business development and sales, Blair is an accomplished pilot. The proud owner of a Cirrus SR22, he is an FAA instrument rated private pilot. With an 800 nautical mile range, he has flown his SR22 to more than a dozen European destinations on business trips and vacations.
“We are very pleased to welcome Blair Henderson to the Traxxall team,” said Mark Steinbeck, president, Traxxall. “Blair brings a tremendous depth of business development and sales experience to this newly-created role. Furthermore, as an aircraft owner and operator, he has firsthand knowledge of the critical importance of maintenance tracking. Opening a European office is a significant development for Traxxall, which complements our team of sales executives in Colorado, New York, Texas and Florida, supported by about 15 experts in operations, product development, customer support and maintenance analysis at our Montreal headquarters – with additional staff in Kansas and North Carolina. Building on our initial success in North America, we look forward to opening up new markets in Europe, the Middle East and Asia, under Blair’s direction.”
“I am excited to be embarking upon this new challenge,” Henderson said. “I look forward to meeting with aircraft owners and operators across a wide and diverse territory. We are committed to supporting the aviation community by offering superior maintenance tracking tools that address the industry’s evolving needs. The value proposition presented by Traxxall is truly game-changing. Now, the challenge is to generate awareness, demonstrate the product and grow our share of the market. It is a pleasure to be joining a team of aviation experts with a clear vision, exceptional passion and a commitment to reinventing aircraft maintenance tracking.”
Henderson started his career in the early 2000s working with technology and financial services companies in Canada, Bermuda and the U.K. Prior to becoming a founding investor in Traxxall, he was on the Board of Directors of MUFG, a financial services provider with $2.4 trillion in assets. Blair Henderson studied at McGill University in Montreal.


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