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TrueNorth expands sales force

March 9, 2012, Ottawa - TrueNorth Avionics has announced it has expanded its sales organization by adding two new Sales Director positions. Bob Lynch has been appointed Sales Director for the eastern U.S. region and Elie Tabri Sales Director for the western U.S. region.


March 9, 2012
By Carey Fredericks

Both will represent the company’s line of advanced business aircraft telecommunication solutions in the U.S. Lynch has over 20 years of technology sales experience in various industries, with a strong background in sales campaign strategies and contract negotiations. Most recently, he helped launch a sales management firm that provides software and design services. Tabri’s 18-year sales career includes record-breaking success in building and maintaining strategic accounts, along with knowledge of both end-customer and dealer sales channels. His experience includes extensive work in the financial services industry.

“Bob’s and Elie’s outstanding range of sales experience and technical knowledge make them great additions to the TrueNorth sales team,” said Thomas Marrocco, TrueNorth’s VP of Worldwide Sales. “In addition, their presence will help us continue the company’s rapid growth by providing greater continuity and a higher level of responsiveness to our valued end customers and completion and retrofit centers across North America,” he added.