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WestJet Care Crew hits the streets of Canada

March 24, 2009, Calgary - WestJet today announced that a dedicated team of WestJetters called the WestJet Care Crew will be visiting communities across Canada performing acts of caring.


March 24, 2009
Carey Fredericks

March 24, 2009, Calgary – WestJet today announced that a dedicated team of WestJetters called the WestJet Care Crew will be visiting communities across Canada performing acts of caring.

This initiative is an extension of the airline's popular "Because Owners Care" advertising campaign that takes the caring attitude demonstrated by WestJetters every day to the streets of 11 WestJet cities across Canada.
    
"Our WestJetters demonstrate our caring culture every day and are excited to bring this experience off the airplane, out of the airports and into the communities we serve," said WestJet Vice-President of Marketing, Lauri Feser.

"During these challenging economic times it is more important than ever to let our guests and our communities know that WestJet still cares. We want to spread the strong spirit that is a way of life at WestJet to our guests across the country."
    
Between March 23 and April 8, 2009, the WestJet Care Crew will be performing acts of caring in Abbotsford, Vancouver, Edmonton, Saskatoon, Fort McMurray, Toronto, Ottawa, Montréal, Quebec City, Hamilton and London.

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