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WestJet “Christmas Miracle” a gift for Hamilton travellers

Dec. 10, 2013, Calgary - More than 250 passengers from Hamilton and Toronto on Calgary-bound flights were part of a "Christmas miracle" thanks to WestJet.


December 10, 2013
By CBC News

The airline had a virtual Santa ask passengers what they wanted for
Christmas as they scanned their boarding passes at a kiosk in Toronto
and Hamilton. 

 

While the flights were en route, 175 WestJet volunteers gathered gifts from Best Buy and CrossIron Mills. 

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Once at the Calgary International Airport, the gifts came down the baggage carousel. 

 

In a blog post explaining the video, WestJet's sponsorship
lead Greg Plata wrote they would give away holiday flights to a family
in need if the company cracked its goal of 200,000 views. As of 11:00
a.m. Tuesday morning the video had 1,099,892 views.

 

"In early August, we sat down with our friends at Studio M and
started brainstorming what ‘giving’ looked like at its best. We wanted
to do something big, exciting and fresh," wrote Plata. 

 

Studio M is a digital production company based out of Toronto. 

 

The airline tried a similar stunt last year, when passengers going
from Calgary to Toronto were surprised by a flash mob of singing and
dancing elves.