News
WestJet “Christmas Miracle” a gift for Hamilton travellers
Dec. 10, 2013, Calgary - More than 250 passengers from Hamilton and Toronto on Calgary-bound
flights were part of a "Christmas miracle" thanks to WestJet.
December 10, 2013 By CBC News
The airline had a virtual Santa ask passengers what they wanted for
Christmas as they scanned their boarding passes at a kiosk in Toronto
and Hamilton.
While the flights were en route, 175 WestJet volunteers gathered gifts from Best Buy and CrossIron Mills.
Once at the Calgary International Airport, the gifts came down the baggage carousel.
In a blog post explaining the video, WestJet's sponsorship
lead Greg Plata wrote they would give away holiday flights to a family
in need if the company cracked its goal of 200,000 views. As of 11:00
a.m. Tuesday morning the video had 1,099,892 views.
"In early August, we sat down with our friends at Studio M and
started brainstorming what ‘giving’ looked like at its best. We wanted
to do something big, exciting and fresh," wrote Plata.
Studio M is a digital production company based out of Toronto.
The airline tried a similar stunt last year, when passengers going
from Calgary to Toronto were surprised by a flash mob of singing and
dancing elves.
