WestJet introduces Swoop, its new ULCC
WestJet has announced the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018.
“The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet executive vice-president, strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”
Swoop will provide Canadians with a no-frills, lower-fare travel option backed by an airline with a proven track record of bringing lower fares to Canadians and an investment-grade credit rating.
In addition, Swoop has chosen Calgary as the location of its headquarters. An exact location will be announced at a later date.
“As we looked around for the home for Swoop’s operations, Calgary quickly rose to the top of the list,” said Cummings. “The city offers Swoop the opportunity to save costs through shared services with WestJet’s corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from. We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future.”
“Alberta is the best place to invest and do business – that’s why Swoop is making our province home,” said Deron Bilous, Alberta Minister of Economic Development. “We created Invest Alberta to make it easier for companies like Swoop to set up and expand here. Together we are creating new jobs and diversifying our economy.”
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“We are confident our unique combination of expertise in the Canadian aviation industry and deep knowledge of the ULCC market will ensure the success of Swoop and help more Canadians take to the skies,” Cummings said.