Wings Magazine

Wheels Up celebrates one-year anniversary with 575 members

July 31, 2014, New York. N.Y. - Revolutionary private aviation company Wheels Up is celebrating its first year of groundbreaking operations this August. With its unique membership model and offering a total private aviation solution, Wheels Up has already become a significant player in the industry.

July 31, 2014  By Carey Fredericks

In 12 months, Wheels Up has signed up 575 members, taken delivery of 25 aircraft in its private fleet and has established strategic alliances with some of the biggest names in the industry, including Beechcraft, Cessna, Jet Aviation, JetSuite, HeliFlite, and VistaJet.

With the overwhelmingly positive response to the King Air 350i and Citation Excel/XLS aircraft, for both personal and professional use, the company is continually breaking daily revenue flight records, recently reaching more than 40 flights in a single day. According to Founder and CEO Kenny Dichter, Wheels Up is expected to finish 2014 as planned with 1,200 members and more than 40 aircraft in the program.
Wheels Up has raised more than $75 million of equity from more than 300 individuals, many of whom are already members, reflecting the true entrepreneurial spirit of the Company. The business model and concept has been embraced by a prestigious group of emissaries including Admiral Mike Mullen, Nick Faldo, Mark Teixeira, Kirk Herbstreit, David Diehl, and Billy Bush among others from the worlds of business, sports and entertainment.
“This is an exciting time for everyone at Wheels Up,” said Dichter. “In a very short time, we have disrupted the private aviation industry with our membership model and access to a variety of aircraft, our focus on safety and stellar customer service, and our exclusive partners. We are attracting an entirely new segment of flyers with the King Air 350i as our entry-level aircraft, as well as catering to the experienced flyer. By the end of 2014, Wheels Up will have 27 brand new King Air 350i aircraft and 10 Citation Excel/XLS aircraft in the market and access to three to five brand new VistaJet Global 5000s. We are planning to shortly launch proprietary technology for a cutting-edge booking and rideshare application for our members, which will enable further social engagement and put us further ahead of other aviation companies. The Wheels Up team of more than 60+ individuals, who truly embody an 8,760 culture and believe in our model, are responsible for our success so far and will help propel us forward. We are forecasting considerable growth in 2015 in the United States and around the globe."
Through the company’s exclusive Wheels Down events, lifestyle and benefits program, Wheels Up has hosted A-list events around Super Bowl XLVIII, The Masters, Art Basel, Nantucket Wine Festival, Michael Jordan Celebrity Golf Invitational, Florida Panthers, San Diego Padres, and Sundance Film Festival. Wheels Up also has exclusive member partnership benefits with YPO, Luxury Retreats, Hertz and The Boston Red Sox, among other well-known leisure, retail and hospitality brands.
Dichter, along with Co-Founder and President David Baxt, Co-Founder Bill Allard, and the entirety of the Wheels Up executive team, have more than 200 years of combined aviation experience and continue to recruit top talent. Mr. Dichter recently added to the management team by hiring:

  • John Colucci, Executive Vice President Colucci brings almost 25 years of sales experience in the aviation industry, including formerly as Head of Sales at NetJets. In 2006, he founded the world’s first carbon offset program focused on the private aviation industry, which was then sold to Terapass, LLC in 2007.
  • Jim Pyne, Executive Vice President  Pyne is a former NFL player, having played as an offensive lineman for the Tampa Bay Buccaneers and Philadelphia Eagles. Following his football career, Pyne joined IMG as the Vice President of National Sales where he sold the largest sponsorship in the history of college sports. Most recently, Pyne returned to the Tampa Bay Buccaneers as Chief Partnership Officer, overseeing all sponsorship and media revenue sales.
  • Deron Brown, Senior Vice President Brown most recently served as Regional Senior Vice President of Sales for NetJets, leading sales in the Central United States. Prior to joining NetJets, Brown spent 19 successful years in the Medical Device industry in both sales and sales management roles working for industry leading companies including Midmark, Guidant Corporation and Abbott Vascular, a division of Abbott Laboratories.
  • Jack Shaffer, Senior Vice President Schaffer joins Wheels Up with over 30 years of experience in the aviation industry. Upon enlisting in the U.S. Marine Corps at the age of 18, he became an Avionics Technician on the F4 (Phantom) Fighter Jet. As the former Vice President of maintenance at NetJets for more than 15 years, Schaffer was responsible for over 400 aircraft and a department of 390 people.



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