Wings Magazine

World’s first boutique BizAv showroom ready to go

Jan. 10, 2012, London, U.K. - The Jet Business, the world’s first corporate aviation showroom for business jet aircraft, has just opened at One Grosvenor Place, Belgravia, London.

January 10, 2012  By Carey Fredericks

Ultra High Net Worth Individuals, government officials, royalty and influential corporate executives living in the capital or visiting from overseas can, by appointment only, plan their business jet sale or purchase with experts and analysts in complete privacy. In this unique store front setting, The Jet Business has reinvented how business aircraft are transacted. Steve Varsano has spent over five years planning this unique venture and plans to roll out the brand in additional global locations.
At The Jet Business, guests can enjoy a fully immersive and educational experience. The sales and research team provides independent, transparent and impartial advice. All under one roof potential buyers can be educated on the widest range of new or pre-owned business jets available on the market today. The Jet Business simplifies the corporate jet sales experience and the entire model is built upon the client journey.
A customised iPad application powers the showroom’s technology that compares and contrasts the various aircraft types to an individual’s profile. How much do you want to spend? How many passengers do you want to carry and what range do you need? What is the preference on aircraft age? Full time analysts and business intelligence teams create the information engine using real time market intelligence to deliver unique market data. This information, including comparative graphic images and full size 1:1 cabin cross sections of the jets are viewed on the electronic floor to ceiling screens of the showroom.
The focus is on the personal face-to-face approach and a large proportion of the clients are from repeat and referral business. Consequently, if clients are unable to meet at The Jet Business office, the team will travel to any destination in the world and bring a mobile version.
“As well as inviting potential sellers and purchasers, it is equally as important for us to partner with the manufacturers and other corporate aviation vendors. As an independent buyer’s representative we are completely impartial with our advice and provide a neutral environment” Steve Varsano says.
The Jet Business is focusing on the upper end of the business jet sector including aircraft types from Airbus, Boeing, Bombardier, Cessna, Dassault, Embraer, Gulfstream and Hawker Beechcraft. The Jet Business also markets a number of pre-owned business jets for owners as their exclusive broker. For the future, Steve Varsano is considering adding the new Supersonic aircraft programmes to the Showroom as well as developing The Jet Business’ presence at the upper end of the helicopter market.
“We have had a terrific response and enthusiasm from the industry,” he said.” “We will work with the leading professionals in the sector to offer a true One Stop Service for business jet shopping and include preferred vendor lists as a supplement to our service.”
“Business jet flying is all about saving time and we are mirroring that ethos with The Jet Business. There are many new buyers out there, from Asia and the Middle East and the emerging markets, who need education on the types available and their specific operating characteristics. Here, they can consider all the options in a dynamic setting.”
Centrepiece of The Jet Business showroom is a full size fuselage of a large corporate jet. Before entering it, clients are greeted with floor to ceiling screens running the length of the showroom. Beyond the showroom entrance and fuselage is a boardroom and a private meeting room. Following this is the trading floor environment for the sales team with individual desks modeled on the corporate jet cockpits of carbon fibre with the dashboards and seats upholstered in the same leathers as in Maseratis and Bentleys.
The brainchild of The Jet Business, Steve Varsano, brings three decades of global experience brokering aircraft. Since 1980 he has brokered more than 300 aircraft transactions with a combined value over US $3 billion, representing both buyers and purchasers. A graduate from Embry Riddle Aeronautical University, Steve started his aviation career with the General Aviation Manufacturers Association (GAMA) before starting to trade business aircraft. He worked with different U.S. based aircraft sales companies and directly for the same type of Ultra High Net Worth clients he works with today in the merchant and investment bank industry before launching his own company that eventually evolved in to The Jet Business.
His commitment to launching the first consumer brand in business jet trading stems from his belief that business aviation and its clientele base can expand dramatically if customers (especially from the new emerging markets) have more knowledge about how to go about purchasing or leasing a jet and expose all the options open to them as well as market aircraft in a way that has never existed before. This is where The Jet Business Showroom comes in. Although located in London, The Jet Business believes its main clientele will be based all over the world and will make its new showroom a destination location for the UHNW individuals and corporate executives.


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