Wings Magazine

Bombardier announces up tp $4.7 billion in orders

June 27, 2011, Paris, Fra. - Bombardier Aerospace announced today that it wrapped up a very successful week at the Paris Air Show with up to $4.7 billion US in firm orders, options and purchase rights for its technologically advanced CSeries airliner and large cabin Global 7000 and Global 8000 business aircraft.

June 27, 2011  By Carey Fredericks

"The Paris Air Show has been a resounding success for Bombardier," said Guy C. Hachey, President and Chief Operating Officer, Bombardier Aerospace. "Apart from strong sales on both sides of the business, we've enjoyed the opportunity to showcase our products and engage in productive meetings with all of our stakeholders from across the industry and around the world. After only 25 years in aviation, we have emerged as an industry leader in product innovation. Our customer-centric focus is at the heart of our business strategy and is what will propel us to forefront of the market."

CSeries aircraft orders at the show capped a remarkable month for Bombardier's new family of aircraft. In June alone, five new customers joined the CSeries program. Braathens Aviation and three unidentified customers placed firm orders for 33 CSeries aircraft and Korean Air signed a letter of intent (LOI) for up to 30 additional CSeries jetliners. Korean Air, a marquee airline, has ambitious plans to mobilize CSeries jets in the Asia-Pacific region, including new routes to China. In addition to the firm orders placed in June, commitments for 49 additional aircraft (options and LOI) were also placed.

"The Bombardier Commercial Aircraft team couldn't be more pleased with its performance at the show," said Gary R. Scott, President, Bombardier Commercial Aircraft. "Our new aircraft is now sold out for 2014, with a few remaining slots in 2015, as a result of our recent momentum," he added.

Bombardier also confirmed firm orders for its newest business aircraft during the air show. Vistajet, an industry leader in luxury aviation, which exclusively purchases and operates Bombardier business aircraft, placed a firm order for 10 Global 8000 jets. This latest order raises VistaJet's order backlog value to approximately $2 billion US. AVWest, a large Australian corporate jet operator, placed overall firm orders for four Global 7000 and two Global 8000 jets, two of which were placed earlier this year. The total value for these multiple Global aircraft orders is over $1.0 billion US, based on the 2011 list price for typically equipped aircraft.


"We had an excellent show, as supported by the announcements of 16 Global aircraft firm orders," said Steve Ridolfi, President, Bombardier Business Aircraft. "Reception of the new Global 7000 and Global 8000 jets has been phenomenal, the expanded Global aircraft family has resonated extremely well in the market place, and we've seen tremendous growth in the entire Global aircraft product line as a result of our strategy."

At this year's Paris Air Show, Bombardier featured six of its industry-leading aircraft on static display – the Learjet 60 XR, Challenger 300, Challenger 850, Global 6000, Q400 NextGen and CRJ1000 NextGen aircraft – as well as a geodesic dome which housed the new CSeries cabin mock-up, representing the latest CSeries aircraft interior design configuration, look and feel. The dome welcomed close to 1,000 guests, who took in the cabin tour and an entertaining show that conveyed messages around CSeries aircraft's value proposition, advanced technology, leading performance, global customer support, environmental credentials and finest passenger experience in a single-aisle aircraft.

Bombardier Aerospace recently reaffirmed its leadership in the provision of aftermarket services and support to its business aircraft customers with the addition of four Field Service Representatives (FSRs) and two Customer Support Account Managers (CSAMs). In the next six months, newly hired FSRs will be deployed in different regions, including France, Eastern Europe and South Africa, while the additional CSAMs will support operators in Southeast Asia, the Middle East and Africa. This announcement brings the total number of FSRs and CSAMs supporting business aircraft customers in Europe to 25, with 125 FSRs and 45 CSAMs for both business and commercial aircraft deployed internationally. The appointments represent another key building block in a recent series of bold initiatives by Bombardier's Customer Services organization to put its customers first.


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