Bombardier expands sales/marketing efforts with Dallas office
Sept. 19, 2012, Toronto - Bombardier Aerospace today announced that it is continuing its regionalization and closer focus on customers by establishing, through one of its US subsidiaries, a Bombardier Commercial Aircraft sales and marketing office in Dallas, Texas to serve the United States and the growth markets of Latin America.
September 19, 2012 By Carey Fredericks
The sales and marketing team will be co-located with Flexjet, the Bombardier group that provides fractional jet ownership and services in the Dallas-Fort Worth Metroplex area, a growing aviation industry hub in the United States.
"The opening of new sales and marketing offices is part of our ongoing regionalization strategy to expand our presence globally, as we progress with our game-changing CSeries family of aircraft," said Chet Fuller, Senior Vice President, Commercial, Bombardier Commercial Aircraft. "With the previous establishment of new offices in Singapore, Shanghai and Dubai, we have seen a significant increase in orders, sales opportunities and new customers over the past year with all our product families: the CRJ NextGen Series regional jets, the Q400 NextGen turboprop and the CSeries airliner. Korean Air, Garuda Indonesia, China Express Airlines, RwandAir and Smart Aviation of Egypt all are direct examples of new customers in break-out regions.
"The opening of our Munich office in 2009 – and now our Dallas office – positions us better in our traditional markets where we already have a strong presence with our Dash 8/Q-Series and CRJ families of regional aircraft," commented Mr. Fuller. "Bombardier's commercial aircraft are already very well represented in the fleets of North America's regional airlines, having captured a 73 per cent share of the 60- to 99-seat segment. Our Dallas office will bring us closer to current and prospective customers in the United States and Latin America, making us even better equipped to anticipate and respond to their needs in a very competitive marketplace. We see many prospective customers across Latin America as the growth of the middle class there drives the markets and the region hosts a number of upcoming world events."
Stronger economic growth in Latin America, including Mexico and the Caribbean, is forecast to fuel growth in commercial aircraft across the region. The Bombardier Commercial Aircraft Market Forecast anticipates demand for 930 aircraft in the 20- to 149-seat market segment in Latin America over the 2012-2031 forecast period, representing seven per cent of the global demand.
While emerging economies fuel new growth in the aviation sector, North America remains a critical market for aircraft sales. Bombardier's market forecast predicts that North America will maintain its leadership position as the world's largest commercial aircraft market, and is expected to require more than 4,700 new commercial aircraft in the forecast seat segment, with most of those deliveries to the United States.
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