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Hicks & Lawrence announces rebranding of fire services

July 13, 2011, London, Ont. - Hicks & Lawrence Ltd., a wholly-owned subsidiary of Discovery Air Inc., is pleased to announce the rebranding of its airborne fire management business as Discovery Air Fire Services (DAFS). DAFS is also pleased to announce the integration of Hawkeye Infrared Services assets into its suite of specialized fire management services.


July 13, 2011
By Melissa Damota

July 13, 2011, London, Ont. – Hicks & Lawrence Ltd., a wholly-owned subsidiary of Discovery Air Inc., is pleased to announce the rebranding of its airborne fire management business as Discovery Air Fire Services (DAFS). DAFS is also pleased to announce the integration of Hawkeye Infrared Services assets into its suite of specialized fire management services.

"Our rebranding of DAFS reflects the fact that we are able to deliver a full range of airborne fire management solutions to customers," commented Dave Jennings, President and CEO of Discovery Air Inc. "Our Hicks & Lawrence subsidiary has been a prime supplier of fixed wing services to the Ontario Ministry of Natural Resources (OMNR) for many years, and expanding that relationship to include a rotary wing contract with Superior Helicopters illustrates the value of a diversified capability base to meet the needs of our fire services clients. DAFS will now provide airborne detection, bird-dog and suppression transport services, and enhanced detection capabilities."

"We are very pleased to integrate the assets and contract of Hawkeye Infrared Services into our company," commented Mark Hill, President and CEO of DAFS. "They will enable DAFS to provide a suite of specialized infrared services, ranging from high level aerial platforms to low level aerial infrared services, which is Hawkeye's area of expertise. Hawkeye's long-standing reputation of providing valued and economical services for the OMNR will enhance our range of services and help DAFS expand its client base."

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