Wings Magazine

Leader launches innovative web-based marketing


Leader launches innovative web-based marketing
Leader Aviation, providers of a new web-based destination for comprehensive marketing and sales of business aircraft, officially launched its online services.

December 8, 2009  By Administrator

Dec. 8, 2009, Toronto – Leader Aviation, providers
of a new web-based destination for comprehensive marketing and sales of
business aircraft, today officially launched its online services.

Providing the global
pre-owned aircraft market with quantifiable online marketing solutions,
including a portal for aircraft sales, targeted connection to international
buyers and multi-channel exposure, Leader Aviation is addressing a business
opportunity based on market demand for increased efficiency through accelerated
and simplified sales cycles.

“Leader Aviation is
providing a better way to market aircraft,” says David Rose, President, Leader
Aviation. “With more than 25 years of executive sales and marketing experience
in the retail sector, I saw a tremendous opportunity in aviation. Over the past
year, we met with leading buyers and sellers in this industry. Their message has
been clear and consistent: A more efficient online channel for marketing
pre-owned aircraft would accelerate the sales process. For example, the sales
cycle on a business jet can be several months – due, in part, to ineffective
e-mail distribution. Leader Aviation’s online services substantially reduce the
time it takes to complete a comparable transaction,” adds Mr. Rose.

Leader Aviation’s services
represent a tangible improvement over today’s best practices in online aircraft
sales. With services starting at just $60 per month, Leader Aviation’s clients benefit

  • Aircraft listings updated in real time
  • A superior, proprietary list of international
    buyers and sellers
  • Instant distribution segmented according to
    client preferences
  • The ability to launch and manage online sales
    initiatives in minutes
  • Concise reporting on results of lead-generation
    and the ability to respond rapidly
  • Exclusive ownership of a search-engine-optimized  URL, per aircraft

“Research shows that 92% of aviation
professionals use the Internet to search for an aircraft. However, listing an aircraft
online is not the solution – it’s just the first step. The real challenge is
ensuring that an aircraft is seen by the right audience. This is where Leader
Aviation differentiates itself: Our dynamic Web optimization techniques drive
traffic with effective, tailor-made online marketing and e-mail campaigns to
ensure that every listing is seen and read by the optimal person. We have
already witnessed tremendous interest in our services and our objective is be
in the top three online aircraft marketing services within the next 12 months,”
concludes Mr. Rose.

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