Wings Magazine

Navtech unveils energetic growth strategy

June 6, 2011, Singapore - Navtech, Inc., a leader in flight operations software and services, is revealing an aggressive new growth strategy to conferees at the IATA Annual General Meeting in Singapore. 

June 6, 2011  By Carey Fredericks

The company, which launched a reinvigorated brand just two years ago, is tackling new competitors and market sectors through strategic channel partnerships and hearty internal product research and development.
“We have a deep bench in aviation expertise that we’re leveraging for internal product expansion,” said Mike Hulley, Navtech CEO.  “We’re also reaching new markets by teaming with other firms to coordinate distribution or share expertise.  This allows us to leapfrog beyond our traditional geographic and market sectors.” 
Navtech is applying its respected product development expertise to areas that will enable greater efficiencies for airlines and airports.  For example, the company is evolving technologies that will improve aircraft performance in decompression and driftdown, while flight planning will be enhanced with situational display.  Navtech’s popular crew planning products will soon include training scheduling and crew reporting options.  Its acclaimed charts products will continue to evolve in their e- and i- versions as the company expands its EFB technologies, including Class 3 certifications.
Strategic partnerships are enabling Navtech to piggyback on market reach of other organizations.  The company has recently partnered with IBS to deliver a customized crew product, taking Navtech’s popular PBS into new markets.  Through another agreement, IATA is distributing Navtech Flight Planning in North America, Europe and China.  The company expects such partnerships to proliferate through the recent appointment of Chris Guida to direct strategy for ongoing channel partnerships.
“We’re motivated and excited about new prospects,” said Mr. Hulley.  “But, this isn’t just about us… it’s a win-win for the market – more competition means more choices for customers.”


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