Wings Magazine

Southwest now facing tough competition from Spirit

Feb. 5, 2014, Dallas, Tx. - The second-guessing has begun over Southwest's choice of routes to serve from Dallas when a 34-year-old federal law limiting long flights at Love Field expires this fall.

February 5, 2014  By The Associated Press

On Monday, CEO Gary Kelly announced that Southwest Airlines Co. would
fly nonstop between Dallas and 15 other cities. Southwest's eight
busiest airports by departures all made the cut, including Chicago, Las
Vegas and Los Angeles. So did smaller but expanding operations in New
York and Washington.


Talk soon turned to cities that didn't make the cut.



Henry Harteveldt, a
travel-industry analyst for Hudson Crossing, said all 15 cities on the
list made sense but he was surprised that Oakland, Calif., Seattle and
Boston weren't added. Southwest said it operates 97 daily departures at
Oakland — that's more than half the cities that will get service to
Dallas — plus 71 at San Jose, Calif., and 44 at San Francisco.


"They may plan to add these cities later as aircraft become available," Harteveldt said.


Southwest CEO Gary Kelly said the new flights
will require offsetting cuts somewhere else until at least 2015, when
the airline might expand its fleet. The first 15 cities from Dallas are
"just a start," he said. "There's plenty more that we want to do." He
declined to address specific cities.


Mike Boyd, a Colorado-based
aviation consultant, said Southwest officials "don't have much interest
in New England," partly because of the emergence of JetBlue as a strong
player in Boston. All the new routes will face tough competition, he


"This is going to be good for the consumer and
for Southwest, but it isn't any slam dunk," Boyd said. "Every market
that Southwest will serve from Love has bazillions of seats already"
from nearby Dallas-Fort Worth International Airport, a hub for American


Ultra-low-cost Spirit Airlines flies between DFW
Airport and 12 of the 15 markets that Southwest just announced.


said that means Southwest won't stimulate the Dallas market with low


Southwest said it will announce fares and schedules on the new routes in May.


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