Wings Magazine

WestJet achieves third highest July load factor

Aug. 4, 2011, Calgary - WestJet today announced July 2011 traffic results with a load factor of 81.6 per cent.

August 4, 2011  By Carey Fredericks

Revenue passenger miles (RPMs) or traffic increased 8.4 per cent year over year, and capacity, measured in available seat miles (ASMs), grew 7.2 per cent over the same period. WestJet flew an additional 109,000 guests this July compared to July last year.

"Our capacity increases were met with healthy demand and we are pleased with the strong load factor this month," commented WestJet President and CEO Gregg Saretsky. "July is typically one of the busiest months of the year and I want to express my gratitude for the extra effort displayed by WestJetters who continue to go above and beyond to deliver a world-class guest experience."

July 2011 traffic results
                       July 2011      July 2010    Change
Load factor                81.6%    80.7%      0.9 pts.
ASMs (billions)          1.861    1.736         7.2%
RPMs (billions)          1.520    1.402         8.4%
                          Year-to-date 2011          Year-to-date 2010       Change
Load factor                80.3%                            80.8%              (0.5 pts.)  
ASMs (billions)          12.330                            11.220               9.9%
RPMs (billions)           9.902                             9.067                 9.2%

In July, WestJet released its winter 2011-2012 flight schedule which included new service to San Juan, Puerto Rico. The airline also introduced new non-stop seasonal service to popular sun destinations from Kelowna, London, Thunder Bay, Victoria and Winnipeg.


On July 14, 2011, WestJet and RBC launched a promotional campaign, offering guests who sign up for a new WestJet RBC World MasterCard or WestJet RBC MasterCard $350 or $100 WestJet dollars respectively. "Recent research indicates WestJet reward dollars and the travel insurance benefits of our cards are of high value to cardholders," said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. "We are confident that this value proposition, further supported by our promotional offer, will be very attractive to Canadians."


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