Wings Magazine

WestJet sees 11.5 per cent spike in traffic in August

Sept. 5, 2013, Calgary - WestJet Airlines reported Thursday that passenger traffic increased by 11.5 per cent in August compared with the same month last year, but an even larger growth in capacity caused its load factor to drop by one percentage point to 87.9 per cent.

September 5, 2013  By The Canadian Press

The Calgary-based airline says it flew 1.8 million passengers in August, up 150,000 or 9.1 per cent, from the prior year.

However, WestJet's capacity or available seat miles grew 12.8 per cent, compared with the 11.5 per cent increase in revenue passenger miles.

"We are very pleased with the double digit year-over-year traffic growth and strong load factor achieved in August, especially considering our almost 13 per cent capacity growth,'' said CEO Gregg Saretsky.

The airline completed the roll out in August of its new premium economy plus product designed to attract more business travellers. It offers extra leg room, change and cancel options, advance boarding and complimentary food and beverage.


The airline has also launched its WestJet Encore regional service in Western Canada, which services smaller communities using Bombardier's Q400 turboprops.

During the first eight months of the year, the airline's load factor has decreased to 82.9 per cent from 83.5 per cent a year earlier as traffic increased 8.7 per cent on a 7.8 per cent increase in capacity.


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